Springville, Ala. - Bassmaster Elite
Series professional Randy Howell and Livingston Lures have agreed to a
sponsorship deal for the 2013 season. Randy Howell, who finished 5thin
the 2012 season AOY standings, will be working with Livingston to reach anglers
around the country. In addition, Howell will be assisting Livingston with
future bait development and testing.
Howell believes Livingston Lures is acompany to watch; “Livingston not only has some unique
qualities in their baits that I really believe in, but the people behind the
company are smart, passionate about fishing and serious about improving the
tools we use to catch fish.”
Howell has always been a believer in
sound technology. He explains, “I’ve been a big proponent of utilizing sound to
catch bass. Products like the Hydrowave unit have
made an impact in my fishing. Likewise, the proprietary sound technology built
into Livingston’s baits make a lot of sense to me and I am excited to use them
this season.”
Livingston’s all-new product line
includes deep and shallow diving crankbaits, wakebaits,
topwaters and jerkbaits, all featuring the company’s
innovative vibration and sound technology. Livingston Lures’ Scuttle Buzz
Hybrid Spinner Bait, an easy-to-cast lure designed to imitate a full pod of baitfish,
is also creating widespread excitement among serious bass anglers.
Livingston Lures’ C.E.O. Fred Battah looks forward to working with Randy Howell. “Randy
is a great angler; his tournament success has proved that. Even more important
to us, he enthusiastically shares his knowledge and expertise with anglers of
all levels. We know our lures will help Randy catch more fish. We also know
that as he shares his proven techniques with other anglers, he will help them
catch more fish with Livingston Lures.”
Howell’s season kicks off in late
January at the BASS Southern Open on Lake Toho, Florida before heading to his
eleventh Bassmaster Classic in Tulsa, Oklahoma. Livingston Lures, an Official
Supporting Sponsor of the 2013 Bassmaster Tournament Trail, will also be at the
Bassmaster Classic expo as well as events within all the Bassmaster circuits:
Bassmaster Elite Series, Bass Pro ShopsBassmaster
Opens, Cabela’s B.A.S.S. Nation, and the Carhartt Bassmaster College Series.
About Randy Howell: Randy Howell is a Bassmaster Elite series angler with over
$1.5 million in career earnings. Howell has a wife, Robin and two kids, Oakley
and Laker. For more information about Randy Howell
please visit RandyHowell.com.
About Livingston Lures: Livingston Lures is a division of parent company SPFM L.P.,
a SanAntonio, Texas-based consumer products
distributor with global presence and a 27-year track record of success. For
more information about Livingston Lures, please visit www.LivingstonLures.com.
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