BIRMINGHAM,
Ala. - After a first year partnering with Bassmaster fishing circuits to
introduce its new lure technology, Livingston Lures is ready to go for another
year. Livingston Lures and B.A.S.S. have signed an agreement for the San
Antonio, Texas, lure maker to be a 2014 Supporting Sponsor/Hard Baits of all
Bassmaster trails: Bassmaster Elite Series, Bass Pro Shops Bassmaster Opens
presented by Allstate, Carhartt Bassmaster College Series, B.A.S.S. Nation
events and the championship event of the new Bassmaster Team Trail. "We're
delighted Livingston will be back with us in 2014," said Bruce Akin,
B.A.S.S. CEO. "Livingston's activation activities at tournaments
throughout 2013 have been a model of how to reach anglers - and how worthwhile
such one-on-one contact with anglers can be." Fred Battah,
CEO of Livingston Lures, said that Livingston's brand-activation vehicle and
trailer logged 50,000 miles in 2013 traveling to all Bassmaster events and
found true value in the investment. "We are very satisfied with our first
year as a Supporting Sponsor," Battah said.
"For any bass-fishing related company that wants to be a player in this
industry, B.A.S.S. is the premier marketing partner." Livingston will
continue in 2014 to offer its Livingston Lures Leader Award to anglers who
excel in Bassmaster events. The total of the 2014 season's contingency award
program is valued at more than $10,000. The program includes an award for the
second-day leader in all nine Bassmaster Elite Series competitions, including
the new Toyota Bassmaster Angler of the Year Championship ($500 each event); in
all nine Bass Pro Shops Bassmaster Open events ($250 on the pro side; $250 in
the co-angler division in each event); and in B.A.S.S. Nation events ($250 each
event). In the Carhartt Bassmaster College Series, a Livingston Lures Leader
Award of $250 in products will go to each of the anglers on an event's winning
two-man team. In the new Bassmaster Team Championship, the anglers of the Day 2
leading team will split a $500 award. Livingston designs, makes and markets
crankbaits and topwaters equipped with proprietary
technology that activates when the lure hits the water. The lures produce a
sound that mimics the croak made by a real baitfish in distress. In addition, a
proprietary chamber produces vibration during retrieve. All models contain this
audio technology, and most are enhanced with the additional visual trigger of
an LED light that subtly fades in and out intermittently. Models include Pro
Ripper lipless crankbaits; Dive Master crankbaits in shallow, medium and
deep-diving models; Pro Wake subsurface swimmers; and Pro Sizzle Jr. topwaters. Anglers can discover the entire Livingston
lineup in Birmingham, Ala., at the Bassmaster Classic Outdoors Expo presented
by Dick's Sporting Goods during the Feb. 21-23 GEICO Bassmaster Classic
presented by Diet Mountain Dew and GoPro. The expo will be in the
Birmingham-Jefferson Convention Complex in downtown Birmingham. About
Livingston Lures: Livingston Lures has built a reputation among top freshwater
and saltwater anglers for premium quality baits that flat-out catch fish. These
hard plastic lures are designed to call the fish and meet the highest standards
for swimming action with quality construction. Every Livingston Lures bait
features Electronic Baitfish Sound technology (EBS). Livingston Lures prides
itself in providing the highest technologically advanced products to the angler
at an affordable price. Visit www.LivingstonLures.com, and join us on
www.facebook.com/Livingstonlures www.twitter.com/livingstonlures
www.youtube.com/user/livingstonlures www.instagram.com/livingstonlures
www.plus.google.com/b/116806238935642840976/+Livingstonlures_The_Future_Of_Fishing/posts
About B.A.S.S. For more than 45 years, B.A.S.S. has served as the authority on
bass fishing. The organization advances the sport through advocacy, outreach
and an expansive tournament structure while connecting directly with the
passionate community of bass anglers through its Bassmaster media vehicles. The
Bassmaster brand and its multimedia platforms are guided by a mission to serve
all fishing fans. Through its industry-leading publications - Bassmaster
Magazine and B.A.S.S. Times - comprehensive website Bassmaster.com and ESPN2
and Outdoor Channel television programming, Bassmaster provides rich,
leading-edge content true to the lifestyle. The Bassmaster Tournament Trail
includes the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series,
B.A.S.S. Nation events, Carhartt Bassmaster College Series, Bassmaster High
School Series, Bassmaster Team Championship and the ultimate celebration of
competitive fishing, the Bassmaster Classic. B.A.S.S. offers an array of
services to its more than 500,000 members and remains focused on issues related
to conservation and water access. The organization is headquartered in
Birmingham, Ala.
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