Tulsa, Okla. - Lowrance,
a world-leading brand in marine electronics since 1957 and GPS navigational
systems since 1992 - announced today additional service products to its global
consumer-support program. Adding to its best-in-class service and support program
- including the 5-Year Advantage trade-up option -- the new Lowrance Advantage
Service now includes the Certified Dealer Advantage, OnBoard
Advantage, System Builder Advantage, SIS Advantage and 24 Swap Advantage.
Delivering comprehensive marine-electronics support around the world, the
Lowrance Advantage family of services efficiently provides dealers with
powerful resources to address consumers' needs, and ensures that issues with
product performance are resolved quickly - with the highest level of quality.
"In recent years, Lowrance has aggressively launched new products that
lead the marine-electronics industry through innovative performance," said
Louis Chemi, chief operating officer, Navico
Americas. "Now, through enhancing our Advantage Service Program, we take
another significant step forward with user-friendly, resourceful tools and
comprehensive policies that provide best-in-class support to meet and exceed
both dealer and consumer satisfaction."
5-Year Advantage
Introduced in 2011, the 5-Year Advantage offers comprehensive support on
Lowrance products for five years, including upgrade options to current
technology products. In the unlikely event that a qualifying Lowrance product
fails within the first five years after purchase, the program guarantees that
consumers have the option to upgrade to current model technology at an
attractive discount. Dealers execute the program using a Navico web-based
portal to facilitate service swaps.
Certified Dealer Advantage
The Certified Dealer Advantage program provides a framework for dealers to
demonstrate technical proficiency for Lowrance products. As a result, this
network of Certified Dealers will be authorized to provide timely, high-quality
OnBoard Advantage support, and they will be clearly
identified on the Lowrance website. Dealers also gain access to online tools
and technical information via a new B2B Portal which provides extensive vessel
detail, and technical information such as technical bulletins, product briefs,
manuals, FAQs and troubleshooting training documents, videos and calendars.
Previously certified Simrad Yachting and B&G
Dealers are automatically authorized as Certified Lowrance Dealers. All
Certified Dealers will be required to recertify annually.
OnBoard Advantage
The OnBoard Advantage program can be purchased as an
additional coverage option by consumers and provides warranty service by a
Certified Dealer onboard the consumer's boat for the first two years after the
marine-electronics purchase. Lowrance systems under warranty and valued over
$2,500 will qualify for OnBoard Advantage when they
have been installed or certified by a Certified Dealer, or Navico-authorized
factory. The Lowrance system must also include at least one HDS multifunction
display. Select limits apply to labor- and travel-related costs as detailed by
the program guidelines.
System Builder Advantage
The System Builder Advantage offers Certified Lowrance Dealers an Apple iPad
tool that combines a current price book with a product information guide, and more,
in an easy-to-use shopping cart-style purchase format. The system allows
dealers to provide instant quotes and networking schematics to help consumers
choose the ideal system, as well as ensure all necessary components are
included. Allowing for local currencies, freight and duty, the System Builder
provides detailed installation quotes. Standard packages and boat builder packs
can be pre-loaded and configured during the quoting process. Estimates and
drawings can be shared with consumers and multiple recipients for seamless
supply chain operation. A convenient and flexible service tool, dealers can
also use the system to build a database of consumer details and quotes for
future reference.
SIS Advantage
Under the SIS Advantage Program, boat owners with Lowrance systems installed by
a Certified Dealer or authorized factory are positively assured of trouble free
operation from day one. Providing a thoroughly inspected-and-tested
installation, and one-on-one boat owner training on system operation, consumers
can enjoy the confidence that comes from knowing that their marine electronics
system is working perfectly for peak performance. For Certified Lowrance
installation partners, the program will result in fewer system-troubleshooting
calls and increased consumer confidence.
24 Swap Advantage
The 24 Swap Advantage program ensures that if a qualifying Lowrance product is
identified as defective, consumers have the option to be shipped a replacement
product within one business day, for an expedited service fee. Lowrance
products under this program may change from time to time. Lowrance
customer-care specialists will maintain a current listing of qualifying
products.
The expanded Lowrance Advantage Service Program will take effect January 1,
2013, enhancing the Lowrance 5-Year Advantage currently available to consumers.
For more information please visit www.lowrance.com.
About Lowrance: The
Lowrance® brand is wholly owned by Navico, Inc. A privately held, international
corporation, Navico is currently the world's largest marine electronics
company, and is the parent company to leading marine electronics brands:
Lowrance, Simrad Yachting and B&G. Navico has
approximately 1,500 employees globally and distribution in more than 100
countries worldwide. www.navico.com
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