Andrew Golden Rushton Gregory Communications 617-413-6521 agolden@rushtongregory.com

Steve Wegrzyn Navico 918-438-8622 steve.wegrzyn@navico.com

FOR IMMEDIATE RELEASE November 1, 2011

LOWRANCE ANNOUNCES WEEKEND GETAWAY SALES EVENT

Marine Electronics Leader Kicks Off Cash-Rebate Promotion Offering Up To $200 In Savings On Popular Displays

Tulsa, Okla. – Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — announced today its limited-time Weekend Getaway Sales Event providing cash rebates on its Mark & Elite fishfinder/ chartplotter products and award-winning High Definition System (HDS) multifunction displays. Beginning October 28 and continuing through February 12, 2012, the following rebates are available to consumers who purchase qualified Lowrance marine electronics from an authorized dealer:

Eligible Products Rebate Amounts

 Elite-5 Fishfinder/Chartplotter $100

 Elite-5 DSI Fishfinder/Chartplotter $100

 Elite-5 Gold Fishfinder/Chartplotter $100

 Elite-5 Gold DSI Fishfinder/Chartplotter $100

 Elite-5m Gold Chartplotter $100

 Elite-5x Fishfinder $50

 Elite-5x DSI Fishfinder $50

 Mark-5x Fishfinder $10

 Mark-5x DSI Fishfinder $50

 Mark-5x Pro Fishfinder $20

 Mark-5x Portable Fishfinder $10

 Mark-5x DSI Portable Fishfinder $50

 HDS-10 Insight USA™, 83/200 $200

 HDS-10 Base US, 83/200 $200

 HDS-10 Insight USA™, 50/200 $200

 HDS-10 Insight USA™ without transducer $200

 HDS-10 Insight USA/StructureScan™ Sonar Imaging Bundle $200

 HDS-8 Insight USA™, 50/200 $200

 HDS-8 Insight USA™, 83/200 $200

 HDS-8 Base US, 83/200 $200

 HDS-8 Insight USA™ without transducer $200

 HDS-8 Insight USA/StructureScan Sonar Imaging Bundle $200

 HDS-7 Insight USA™ 83/200 Fishfinder/Chartplotter $200

 HDS-7 Insight USA™ 50/200 Fishfinder/Chartplotter $200

 HDS-7 Insight USA™, without transducer $200

 HDS-7 Base US, 83/200 Fishfinder/Chartplotter $200

 HDS-7 Base US without transducer $200

 HDS-7 Insight USA/StructureScan Sonar Imaging Bundle $100

 HDS-7m Insight USA™ Chartplotter $150

 HDS-5 Lake Insight™ 83/200 Fishfinder/Chartplotter $100

 HDS-5 Lake Insight™ without transducer $100

 HDS-5 Nautic Insight™ 83/200 without transducer $100

 HDS-5 Base US, 83/200 without transducer $100

 HDS-5 Base US without transducer $100

 HDS-5 Lake Insight /StructureScan Sonar Imaging Bundle $100

 HDS-5m Nautic Insight™ Chartplotter $50

 HDS-5x 83/200 Fishfinder $50

 HDS-5x 50/200 Fishfinder $50

 HDS-5x 50/200 Fishfinder without transducer $50

“Our Weekend Getaway Sales Event provides significant savings on our top-selling Mark & Elite and HDS displays," said Louis Chemi, chief operating officer, Navico Americas. “The extensive promotion makes it possible for more anglers and boaters to enjoy big savings this holiday season and kick-off the new year with our best-in-class sonar technology and award-winning navigation.”

Lowrance Weekend Getaway Sales Event also gives consumers a chance to win a four-day dream fishing vacation for two at Big Cedar Lodge, Hawk’s Cay Resort or Lake of the Woods. No purchase is necessary to enter the drawing for the dream fishing trip.

For complete rules on the Lowrance Weekend Getaway Sales Event or four-day dream fishing vacation sweepstakes, visit www.lowrance.com/getaway. Rebates are only available on purchases made in the United States, Canada and Puerto Rico. Rebate forms are available from authorized dealers or by download from the Lowrance website address noted above. Rebate claims along with a copy of the dated receipt and the original bar code from the product box must be mailed no later than March 12, 2012. For more information on the limited-time Lowrance Weekend Getaway Sales Event, qualified displays, the entire Lowrance line of marine electronics or to locate an authorized Lowrance dealer, please visit www.lowrance.com.

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About Lowrance: The Lowrance® brand is wholly owned by Navico, Inc. A privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad Yachting and B&G. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide. www.navico.com