Feature-Packed Fishfinder/Chartplotterand Fishfinder-Only Models IncludeCHIRP Sonar PlusDownScan Imaging and Broadband Sounder For The Best Possible View Beneat

Tulsa, Okla. Lowrance, a world-leading brand in marine electronics since 1957— announced today the next-generationof Elite fishfinder/chartplotters, the Elite-7 and Elite-5 CHIRPseries. Setting the standard forcutting-edge performance and easy-to-use fishfinding, the new affordable series adds CHIRP sonar to its award-winning, built-in Broadband SounderTM and DownScan ImagingTM fishfinder technologies. Providinganglers with the best possible view of the watercolumn,CHIRP sonarproduces greater sensitivity, improved target resolution and superior noise rejection for clearer, easy-to-see baitfish and game fish targets.


The Elite CHIRP lineupincludes 5-inch and widescreen 7-inch fishfinder/chartplotter models as well as standalone fishfinders withCHIRP sonar performance using affordableLowrance HDI Skimmer® transducer options — including the capabilities to producelow, medium and high CHIRP sonar ranges and display two user-selected ranges simultaneously.With these CHIRP sonar advantages,the new Elite seriescan more easily distinguish between baitfish and game fish targets, provide better target separation at greater depths and mark fish clearly at faster boat speeds.Elite CHIRP models also feature DownScan Imaging that provides easy-to-understand, picture-like views of structure and bottom detail, as well as selectable, single-frequency Broadband Sounder capability.


With the exclusive LowranceDownScanOverlay™feature, boaters can layer DownScanImaging viewsontoCHIRP sonar or Broadband Sounder displays for a stunning presentationthat separates and clearly exposes fish targets from surrounding structure. To maximize fishing time on the water, Lowrance’s exclusive Advanced Signal Processing (ASP) reduces the need to manually adjust settings to see fish, structure and bottom detail more clearly; and TrackBackTMallows anglers to scroll back in recorded sonar history to review structure, transitionsand fish targets. When used on Elite CHIRPfishfinder/chartplotter models,users can also TrackBack and pinpoint locations with a waypoint — reducing the time required to search for productive fishing areas.


Elite-7 and Elite-5CHIRP models with chartplotter capabilitiesfeature a highly accurate, built-in GPS antenna and a detailed U.S.map with more than 3,000 lakes and rivers, plus coastalcontours to 1,000 ft. A micro SD card canbe used to display Lake Insight™ and Nautic Insight™HD and PRO cartography, as well asNavionics® Gold, HotMaps® Premium, Fishing Hotspots® PRO and Jeppesen C-Map Max-N charts. All Elite CHIRPchartplotter models are also compatible with the online Insight Genesis™map-creation service, which allows users to make custom, high-resolution contour maps from recorded sonar logs, including bottom-hardness and vegetationoverlays.


“The Elite CHIRP seriesincludes all the proven, high-performance features found in the highly successful Lowrance Elite Hybrid Dual Imaging (HDI) line and adds powerful CHIRP sonar technology for an even better view beneath your boat,” said Leif Ottosson, CEO, Navico. “Packedwith three proven sonar technologies at an affordable price, the new Elite CHIRP series continues our commitment to provide real benefits for anglers— helping them catch more fish and make the most of their time on the water.”


The new Elite CHIRP series includes Elite-7x and Elite-5x CHIRP fishfinder-only, Elite-7 and Elite-5 CHIRP fishfinder/chartplotter models,as well as Elite-7 and Elite-5 CHIRP models bundled with Navionics Gold cartography featuring U.S., Canada, Alaska, coastal Bahamas, Great Lakes and major Canadian lakes detail. All Elite-7and Elite-5 CHIRP units featurethe Lowrance-exclusive,high-resolution color multi-window display that allows anglers to choose from pre-set page layouts including a three-panel view with chart, multiple CHIRP sonar ranges and DownScan Imaging. An easy-to-use page selector menu system providesquick access to all features using one-thumb operation.


Model options include Elite CHIRP displays packed with an 83/200/455/800 kHz or 50/200/455/800 kHzHybrid Dual Imaging (HDI) transducer with depth capabilities to 1,000 and 3,000 feet, respectively. Optional accessories include a series of bronze thru-hull HDI transducers, a trolling-motor transducer adapter kit and flush-mount kit. The Elite-7 CHIRP, featuring NMEA 2000® capability, can also be paired with the Lowrance Point-1 external GPS antenna with built-in electronics compass, while the Elite-5 CHIRP, with NMEA 0183 connectivity, is compatible with the LGC-16W external GPS antenna.


Protected by a one-year limited warranty and the Lowrance Advantage Service program, Elite-7 and Elite-5 CHIRPmodelscan be purchased from authorized Lowrance dealers and distributors throughout the United States and Canada beginning in March 2014.Retail prices range from $649 and$499 for the Elite-7x and Elite-5xCHIRP fishfinder, to $869 and$669for the Elite-7and Elite-5 CHIRPfishfinder/chartplottermodels bundled with Navionics Gold cartography, respectively. For more information on the Lowrance Elite CHIRP series, the entire Lowrance line of marine electronics, or to locate an authorized Lowrance dealer, please visit www.lowrance.com.