Tulsa,
Okla. – Lowrance, a world-leading
brand in marine electronics since 1957— announced today the next-generationof Elite fishfinder/chartplotters, the Elite-7 and Elite-5 CHIRPseries.
Setting the standard forcutting-edge
performance and easy-to-use fishfinding, the new
affordable series adds CHIRP sonar to its award-winning, built-in Broadband SounderTM
and DownScan ImagingTM fishfinder technologies.
Providinganglers with the best possible view
of the watercolumn,CHIRP sonarproduces
greater sensitivity, improved target resolution and superior noise rejection
for clearer, easy-to-see baitfish and game fish targets.
The
Elite CHIRP lineupincludes 5-inch and widescreen
7-inch fishfinder/chartplotter
models as well as standalone fishfinders withCHIRP sonar performance using affordableLowrance
HDI Skimmer® transducer options — including the capabilities to producelow, medium and high CHIRP sonar ranges and display
two user-selected ranges simultaneously.With these CHIRP
sonar advantages,the new Elite seriescan
more easily distinguish between baitfish and game fish targets, provide better
target separation at greater depths and mark fish clearly at faster boat speeds.Elite CHIRP models also feature DownScan
Imaging that provides easy-to-understand, picture-like views of structure and
bottom detail, as well as selectable, single-frequency Broadband Sounder
capability.
With the exclusive LowranceDownScanOverlay™feature, boaters can layer DownScanImaging viewsontoCHIRP sonar
or Broadband Sounder displays for a stunning presentationthat
separates and clearly exposes fish targets from surrounding structure. To
maximize fishing time on the water, Lowrance’s
exclusive Advanced Signal Processing (ASP) reduces the need to manually adjust
settings to see fish, structure and bottom detail more clearly; and TrackBackTMallows
anglers to scroll back in recorded sonar history to review
structure, transitionsand fish targets. When used on Elite
CHIRPfishfinder/chartplotter
models,users can also TrackBack
and pinpoint locations with a waypoint — reducing the time required to search
for productive fishing areas.
Elite-7
and Elite-5CHIRP models with chartplotter capabilitiesfeature a
highly accurate, built-in GPS antenna and a detailed U.S.map
with more than 3,000 lakes and rivers, plus coastalcontours
to 1,000 ft. A micro SD card canbe used to display Lake
Insight™ and Nautic Insight™HD
and PRO cartography, as well asNavionics®
Gold, HotMaps® Premium, Fishing Hotspots®
PRO and Jeppesen C-Map Max-N charts. All Elite CHIRPchartplotter models are also compatible with the
online Insight Genesis™map-creation service, which
allows users to make custom, high-resolution contour maps from recorded sonar
logs, including bottom-hardness and vegetationoverlays.
“The Elite CHIRP seriesincludes all the proven, high-performance features
found in the highly successful Lowrance Elite Hybrid
Dual Imaging (HDI) line and adds powerful CHIRP sonar technology for an even
better view beneath your boat,” said Leif Ottosson, CEO,
Navico. “Packedwith three proven
sonar technologies at an affordable price, the new Elite CHIRP series continues
our commitment to provide real benefits for anglers— helping them catch more
fish and make the most of their time on the water.”
The new Elite CHIRP
series includes Elite-7x and Elite-5x CHIRP fishfinder-only,
Elite-7 and Elite-5 CHIRP fishfinder/chartplotter models,as well as Elite-7
and Elite-5 CHIRP models bundled with Navionics Gold cartography featuring U.S., Canada, Alaska, coastal
Bahamas, Great Lakes and major Canadian lakes detail. All
Elite-7and Elite-5 CHIRP units featurethe Lowrance-exclusive,high-resolution
color multi-window display that allows anglers to choose from pre-set page
layouts including a three-panel view with chart, multiple CHIRP sonar ranges
and DownScan Imaging. An easy-to-use page selector
menu system providesquick access to all features
using one-thumb operation.
Model options include
Elite CHIRP displays packed with an 83/200/455/800 kHz or 50/200/455/800 kHzHybrid Dual Imaging (HDI) transducer with depth
capabilities to 1,000 and 3,000 feet, respectively. Optional accessories
include a series of bronze thru-hull HDI transducers, a trolling-motor
transducer adapter kit and flush-mount kit. The Elite-7 CHIRP, featuring NMEA
2000® capability, can also be paired with the Lowrance
Point-1 external GPS antenna with built-in electronics compass, while the
Elite-5 CHIRP, with NMEA 0183 connectivity, is compatible with the LGC-16W
external GPS antenna.
Protected by a
one-year limited warranty and the Lowrance Advantage
Service program, Elite-7 and Elite-5 CHIRPmodelscan
be purchased from authorized Lowrance dealers and
distributors throughout the United States and Canada beginning in March 2014.Retail
prices range from $649 and$499 for the Elite-7x
and Elite-5xCHIRP fishfinder, to $869 and$669for
the Elite-7and Elite-5 CHIRPfishfinder/chartplottermodels bundled with Navionics Gold cartography, respectively. For more
information on the Lowrance Elite CHIRP series, the
entire Lowrance line of marine electronics, or to
locate an authorized Lowrance dealer, please visit www.lowrance.com.
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