Tulsa,
Okla. – Lowrance®, a world-leading
brand in fishing electronics since 1957 — announced today the launch of the Mark-4
and Elite-4 CHIRP series, the latest in a lineup of award-winning EliteTM fishfinder/chartplotter displays. The all-new, easy-to-use Mark-4 and Elite-4 combine CHIRP Sonar with DownScan Imaging™ technology, a super-bright, daylight-viewable,
LED-backlit display, built-in GPS antenna and high-definition mapping options –
all at affordable prices.
Featuring a
Lowrance-exclusive, 4.3-inch, high-resolution display – in grayscale or color,
respectively – the Mark-4 and Elite-4 CHIRP models include all of the features
of the Mark-4 and Elite-4 HDI Series with the addition of CHIRP sonar technology,
which provides improved
target resolution and superior noise rejection for clearer, easy-to-see baitfish
and game fish targets. Anglers can also select a DownScan
Imaging view, which provides picture-like images of fish-holding structure
beneath the boat.
Utilizing the
exclusive Lowrance DownScan Overlay™, anglers can combine
DownScan Imaging views with CHIRP sonar to separate fish targets from surrounding
structure. Advanced Signal Processing (ASP), another Lowrance exclusive, reduces the
need to manually adjust settings to see fish, structure and bottom detail more
clearly. TrackBackTM feature allows anglers to scroll back in recorded sonar history
and review structure, transitions and fish targets to designate locations with
a waypoint.
The Mark-4 and
Elite-4 CHIRP multi-window display allows anglers to choose from pre-set page
layouts including a three-panel view. An easy-to-use page selector menu system
provides quick access to all features using one-thumb operation.
The Elite-4 CHIRP features a highly accurate,
built-in GPS antenna and a detailed U.S. background map with more than 3,000
lakes and rivers, plus coastal contours to 1,000 ft. A micro SD card can be
used to display Lake Insight™ and Nautic Insight™ HD and PRO
cartography, as well as Navionics® Gold, HotMaps®
Premium, Fishing Hotspots® PRO and Jeppesen
C-Map Max-N charts. The Elite-4 CHIRP is compatible with the Insight Genesis™
map-creation service, which allows users to make custom, high-resolution
contour maps from recorded sonar logs, including bottom-hardness and vegetation
overlays, as well as Insight Genesis Social Map community chart sharing.
“Launching the Mark-4 and
Elite-4 CHIRP Series represents a key milestone for Lowrance,” said Leif Ottosson, CEO, Navico. “With this
launch, all of the products in our standalone Elite series – from 9- to 4-inch
display sizes – now have the benefit of CHIRP sonar technology. This is just
another example of how Lowrance continues to bring affordable features with
meaningful benefits to a growing number of fishermen around the world.”
The
new Elite-4 CHIRP series offers a choice of 83/200 kHz HDI or 50/200 kHz HDI transducer-pack
options with depth capabilities to 1,000 and 3,000 feet, respectively. An Elite-4x
CHIRP fishfinder-only model is available as well as an
Elite-4 Navionics+ bundle that includes high-definition
cartography featuring
U.S., Canada, Alaska, coastal Bahamas, Great Lakes and major Canadian lakes
detail.
Elite-4 CHIRP IceMachine models can also be purchased
as a combo unit or standalone-fishfinder, and deliver
20-degree sonar coverage down to 1,000 feet (305-meters) with an included
custom, weighted, ice-fishing transducer and unique float system. IceMachine units feature a weatherproof, soft-sided pack
with easy-to-find, front- and rear-zipped access, an adjustable display
platform for easy viewing and two StowAway®
utility boxes.
Protected by the Lowrance Advantage Service program, the Elite-4
CHIRP can be purchased from authorized Lowrance dealers and distributors
throughout the United States and Canada for $299 (83/200 kHz) and $399 (50/200kHz).
The Mark-4 CHIRP will be available for $229 (83/200 kHz) and $329 (50/200kHz).
For more information on the Lowrance Elite-4 CHIRP series (including pricing
for Elite-4x, Elite-4 Nav+, Elite-4 IceMachine and Elite-4x IceMachine
models), the Mark-4, the entire Lowrance line of marine electronics, or to
locate an authorized Lowrance dealer, please visit www.lowrance.com.
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