Tulsa, Okla. - Lowrance,
a world-leading brand in marine electronics since 1957 and GPS navigational
systems since 1992 - announced today the newest addition to its Elite family of
fishfinder/chartplotter
products, the Elite-7 Hybrid Dual Imaging (HDI) series. Available as a fishfinder/chartplotter combo
model - as well as a standalone fishfinder or chartplotter - the Elite-7 features a 7-inch, widescreen
color LED-backlit display that is 70-percent larger than comparably priced
5-inch products. Allowing anglers to see more sonar history, larger chart
images and more detail in split-screen mode, all Elite-7 models with fishfinder capability also feature Hybrid Dual Imaging™
(HDI), which combines two award-winning technologies - Broadband SounderTM and Downscan ImagingTM - to provide the best possible view of the water
column.
Built-in to the new Lowrance HDI Skimmer® transducer design, Broadband Sounder
technology is ideal for marking fish arches and tracking lure action, while Downscan Imaging provides easy-to-understand, picture-like
views of structure and bottom detail. With the exclusive Lowrance Downscan overlay feature, boaters can layer the Downscan Imaging view over the Broadband Sounder recording
for a stunning display that separates and clearly exposes fish targets from
surrounding structure. In addition, the overlay transparency is easily and
fully adjustable.
To maximize fishing time on the water, signature Lowrance Advanced Signal
Processing (ASP) reduces the need to manually adjust settings to see fish,
structure and bottom detail more clearly; and TrackBack
allows anglers to scroll back in recorded sonar history to review structure or
fish targets. When used on an Elite-7 model with chartplotter
capabilities, users can also TrackBack and pinpoint
locations with a waypoint - eliminating the need to circle back and retrace the
path.
Elite-7 models with chartplotter capability feature a
highly accurate built-in GPS antenna and a detailed U.S. lake and coastal map.
A micro SD card can also be used to display Navionics® Gold and HotMaps® Premium, Fishing Hotspots® PRO, as well as Lake
Insight and Nautic Insight PRO cartography. All
Elite-7 chartplotter models are also compatible with
the new online Insight Genesis map creation service, which allows users to make
their own custom, contour maps from recorded sonar logs.
All Elite-7 models feature a new multi-window display that allows users to
choose up to three panels in split-screen mode to view chart, sonar and DownScan Imaging -- all on one screen simultaneously. In
addition, Elite-7's easier-to-use menu system provides quick access to all
features using one-thumb operation, and NMEA 2000® connectivity for waypoint
sharing among networked displays and communication with an externally networked
GPS.
"Elite-7 combines powerful Lowrance technology and new sonar display
capabilities with a bigger, wider, highly functional 7-inch display," said
Louis Chemi, chief operating officer, Navico
Americas. "After testing our new Hybrid Dual Imaging with a number of
professional anglers, I am confident all anglers will immediately see the
benefits it brings to their fishing and boating experiences."
The new Lowrance Elite-7 series is comprised of Elite-7x fishfinder-only,
Elite 7m chartplotter-only and Elite-7 combination
models. Each model offers a range of bundled packages that includes 83/200 kHz
or 50/200 kHz transducer options, as well as Navionics Gold cartography
featuring U.S./Canada coastal, Great Lakes and major Canadian lakes detail.
All Elite-7 models with 50/200 kHz Skimmer® transducer packs are ideal for deep
water, coastal and Great Lakes applications. Models featuring the 83/200 kHz
Skimmer transducer are suited for inland fishing. Optional accessories include
an HDI Skimmer transducer with 83/200 kHz operation plus Downscan
Imaging (455/800kHz) for depths to 1,000 feet, an HDI Skimmer with 50/200 kHz
operation and Downscan Imaging (455/800kHz) for
depths to 2,500 feet, a trolling-motor transducer adapter kit and a flush-mount
kit. All Airmar® transducers used with Lowrance HDS
models are also compatible with the Elite-7 Series.
Protected by a one-year limited warranty and the Lowrance Advantage Service
program, the Elite-7 Series can be purchased from authorized Lowrance dealers
and distributors throughout the United States and Canada beginning in February
2013. Minimum advertised prices range from $449 for the Elite-7x Fishfinder with no transducer to $869 for the Elite-7 HDI
50/200 kHz fishfinder/chartplotter
model bundled with Navionics Gold cartography. For more information on the
Lowrance Elite-7 Series, the entire Lowrance line of marine electronics, or to
locate an authorized Lowrance dealer, please visit www.lowrance.com.
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