FOND DU LAC, Wis. - Mercury Marine will celebrate its 75th
anniversary Wednesday, Jan. 22, from its humble beginnings in Wisconsin to its
growth into the world's leading provider of marine engines.
Mercury, a division of Brunswick Corporation, designs, manufactures and sells
the broadest range of marine propulsion products for applications ranging from
inflatable tenders and fishing boats to cruisers and yachts
"Mercury will celebrate its 75th anniversary throughout 2014 in ways that
will reflect our strong heritage of innovation and leadership in the marine
industry," said Mark Schwabero, president of
Mercury Marine. "We will conduct events in locations around the world that
will engage our customers, suppliers, employees and communities and will
recognize the roles those people and entities have played in establishing the
foundation of our business and our future.
"We're excited about sharing this celebration with those who have helped
us grow and succeed."
Mercury was founded by E. Carl Kiekhaefer in 1939
when he purchased a bankrupt engine manufacturing plant in Cedarburg, Wis., not
far from the Kiekhaefer family farm. The plant assets
included 300 outboard engines that had been rejected by a large mail-order
retailer due to defects and operating problems. Hoping to transform the engines
into working capital to fund the future business he envisioned - magnetic
separators for the dairy-farm industry - Mr. Kiekhaefer
redesigned, rebuilt and sold the engines to the retailer that had initially
rejected them. The engines sold immediately and Kiekhaefer
suddenly found himself in the marine engine business.
Mercury made its initial mark in the marine industry by providing reliable,
innovative products. But it didn't take long before its engines were highly
regarded for performance and speed. Mercury has long been recognized for
producing engines that not only get you where you want to go, but also get you
there first.
Mercury directs the activities of more 5,400 employees in dozens of countries
from its global headquarters in Fond du Lac, Wis., and works hand in hand with
more than 4,200 dealers and distributors around the world.
Mercury's year-long 2014 celebration plans include events in various locations
throughout the world.
About Mercury Marine
Headquartered in Fond du Lac, Wis., Mercury Marine is the world's leading
manufacturer of recreational marine propulsion engines. A $2 billion division
of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services
and parts for recreational, commercial and government marine applications,
empowering boaters with products that are easy to use, extremely reliable and
backed by the most dedicated customer support in the world. Mercury's
industry-leading brand portfolio includes Mercury and Mariner outboard engines;
Mercury MerCruiser sterndrive
and inboard packages; MotorGuide trolling motors;
Mercury propellers; Mercury inflatable boats; Mercury SmartCraft
electronics; Attwood marine parts; Land 'N Sea marine parts distribution; and
Mercury and Quicksilver parts and oils. More information is available at
mercurymarine.com.
Copyright © 2013-2024 WesternBass.com ®