Mustad® AlphaPoint® Hooks Deliver

Technique-Focused AlphaPoint® Hooks Deliver Innovative Needlepoint to Anglers Across Wide-Ranging Fisheries

With Norwegian design and manufacturing expertise tracing back to 1877, Mustad hooks are meticulously engineered and purpose-built to assist anglers in conquering every species in any body of water worldwide. Wherever and however you fish, Mustad hooks enhance your fishing experiences by providing superior hooking efficiency, durability, and reliability.

Although Mustad has expanded its offerings to include a variety of lures, rods, and terminal tackle, its reputation remains firmly rooted in top-quality hook production. The AlphaPoint® line, consisting of over two dozen specialized hooks, continues to reinforce this renowned reputation for excellence.

A foundation of premium technologies supports the innovations and design initiatives encompassing all-new AlphaPoint® 4.8 technology. Complementing the strengths of Mustad’s existing premium UltraPoint® 4.3 needlepoint with state-of-the-art, three-stage Opti-Angle sharpening, AlphaPoint® delivers an even sharper and slimmer hook point that is 4.8 times the wire diameter. 

Debuted at ICAST 2023, the full lineup of AlphaPoint® hooks is now available through select retail outlets and online distributors.

Alpha-Grip Flipping Hook

Designed for tempting bass in heavy cover, where hooksets are often violent, the Alpha-Grip Flipping Hook boasts a 2X strong heavy gauge construction that that will not flex, bend or break under pressure. Its innovative Alpha-Grip baitholder pin securely holds soft plastics in place, ensuring optimal presentation. The unique angle and red epoxy in the eye provide a steadfast grip when fishing amid dense vegetation. Leveraging Mustad’s AlphaPoint® 4.8 technology, precision fishing is enhanced by the combination of a slimmer, incredibly sharp point and the durability synonymous with Mustad. Furthermore, TitanX finish, delivering a sleek gun-metal appearance, enhances the hook’s sharpness and smoothness to maximize penetration.

Apex Dropshot Hook

In freshwater fishing, few light tackle techniques can replicate natural forage as effectively as a dropshot rig. The deception is subtle, and skeptical predators are ultimately vulnerable. Tied directly to the leader at its midpoint, the Apex Dropshot Hook 10559AP is offered in sizes ranging from No. 6 to 2/0, featuring a turned-up eye that enables the lure to rest at a 90-degree angle from the line. The fine wire construction reduces the risk of bass detecting the hook, while the sharp needlepoint enhances the probability of hookups during subtle bites.

Hoodlum Speed Single Assist Rig

A wide variety of saltwater gamefish species are attracted to metal jigs, particularly in deeper waters. Unlike shallow jigging, where multiple smaller hooks are utilized to secure fish, transitioning to heavier jigs and a single hook reduces the likelihood of fouling during descent into darker depths. The Hoodlum Speed Single Assist Rig A-ASSIST-6, available in sizes ranging from 2/0 to 10/0, is specifically designed for this purpose. It employs Nor-Tempered high-carbon alloy wire to achieve an optimal balance of hardness, rigidity, and thinness, providing precise hooksets with sudden and jarring strikes from amberjack, snapper, grouper, pomfret, and more. 

Ruthless In-Line Hook

While numerous tactics claim to be exciting, few can match the exhilaration of topwater plugs. Recently, anglers have favored swapping out factory-supplied treble hooks for the Ruthless In-line Hook 10850AP. Available in sizes ranging from No. 2 through 8/0, these hooks feature AlphaPoint® 4.8 technology, designed to maintain sharp points for extended periods. Notably, the hook has an oversized eyelet positioned 90 degrees from the traditional hook eye angle, ensuring the hooks remain aligned with the plug.

Anglers rejoice as Mustad hooks make their debut at select retailers, bringing unparalleled quality and performance to fishing enthusiasts worldwide. Visit your local dealer, or your favorite large specialty sports retailer to find AlphaPoint in-store. Or shop the entire AlphaPoint offering at