Tulsa, Okla. - Insight Genesis™ - the
personal map-generation tool for Lowrance, Simrad NS
and B&G Zeus chartplotters - announced today a
new single-tier, low-cost annual subscription featuring the most popular
features of this premium map-making service. Following the successful launch
and growing global adoption of Insight Genesis, the new subscription delivers
more functionality and performance, as well as regular free-of-charge updates.
Now with even greater value for consumers, the innovative Insight Genesis
enables users to create maps from their own sonar logs to capture the personal
detail and contours for their favorite boating and fishing areas.
"We are dedicated to aggressively adding value to our best-in-class
charting solutions for Lowrance, Simrad Yachting and
B&G customers," said Leif Ottosson, CEO,
Navico. "Our new single-tier, low-cost subscription is further
illustration of our commitment to providing better, easier-to-use and more
affordable technology for all types of boaters and anglers to enhance every
on-the-water excursion."
Replacing the one-time download and multi-tiered subscription structure that
ranged up to $299 per year, the new Insight Genesis subscription offers
customers access to the ground-breaking map-creation service's full feature set
for a reduced annual fee of $99. Since introduction, the Insight Genesis
map-creation tool is now being used by consumers in 22 countries, and the
Insight Genesis mapping-coverage area has steadily increased by 43 percent on a
monthly basis.
Insight Genesis also continues to provide free features including uploads for
up to two hours of sonar logs for online viewing of maps that depict contours
and depth soundings with shading, as well as automatic tidal adjustments. The
new annual subscription allows customers to upload up to four hours of sonar
logs as well as view charts online or save maps to an SD card for use on as
many as four compatible Lowrance Elite HDI, HDS*, Simrad
NS Series and B&G Zeus multifunction displays.
Additional Insight Genesis subscription features provide the ability to adjust
contour intervals; merge multiple uploads; overlay bottom hardness and
vegetation outline layers; analyze changes over multiple recordings with
trend-analysis; securely store sonar logs, maps and a boaters' critical trip
and waypoint data online - accessible from any internet-connected device; and
the option to keep recorded sonar data private or to share selected trips with
the Insight Genesis community.
Existing Insight Genesis customers who purchased the previously available
premium subscription for $299 will be automatically refunded $200, and users
who purchased a standard subscription for $99 will receive a free upgrade
adding premium features. The length of original premium and standard
subscriptions purchased will remain the same.
For more information on Insight Genesis, please visit https://insightstore.navico.com/insightgenesis.
For more details on the complete line of Lowrance, Simrad
Yachting or B&G marine electronics, please visit www.lowrance.com, www.simrad-yachting.com and www.bandg.com.
*Lowrance HDS Gen2 and Gen2 Touch displays support downloaded Insight Genesis
Maps on SD cards. Lowrance HDS Gen1 models can generate free custom maps for
online viewing only.
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