FOOTHILL RANCH, CA – DAIWA is extremely proud to introduce significant improvements to its ultra-popular EXCELER family—reels that offer striking good looks, smooth performance, confident drag, and more for around $100—in sizes from 1000 to 6000.
“We kind of went back to the drawing board with the EXCELER,” says DAIWA Senior Marketing Manager, Marc Mills. “First, we upgraded to a carbon fiber body—ZAION V—so the new version is lighter than current EXCELER models for comparable sizes.”
Mills continues: “We also went to an AIRDRIVE ROTOR, so rather than an air rotor, AIRDRIVE ROTORS are much lighter. We also changed the bail to a thinner, lighter (yet solid) AIRDRIVE BAIL. We selected a solid bail wire for its rigidity and resistance to bending during normal use; the thinner, smaller wire is also lighter, which reduces the weight of the rotation, thus reducing the weight of the reel.”