Buford, Ga. – Adventure
Advertising, a leading agency specializing in the development, execution and
measurement of integrated marketing solutions for the outdoors market,
announced today its innovative new video entertainment network, OutdoorFlics. The outdoor industry’s first video-focused digital
content marketing and distribution business, OutdoorFlics
launches with the premiere of Project Z,
a competition mini-series featuring professional anglers using only Z-Man
products. Premiering February 10, 2014 on Bassmaster.com, the series’ 15-minute
episodes will continue to air in the weeks immediately preceding the 2014
Bassmaster Classic. Re-airs will be distributed one week after the original
episode air dates through Bassfan.com, Wired2Fish.com, Zmanfishing.com, Basseast.com,
projectz.fishflics.com and a host of other sites. Each episode will be promoted
heavily through video advertising on YouTube, strategic Website banner
placements and social media posts.
Inspired
by shows like Bravo’s Top Chef, History
Channel’s Swamp People and CBS’s The Amazing Race, Project Z will feature three accomplished and seasoned anglers—former
Bassmaster Classic Winner Luke Clausen, along with David Walker and Stephen Browning,
who will both compete in the upcoming Classic with an eye on winning their
first championship. The anglers will participate in three challenges that will put
their decision-making and angling skills to the test. The main focus of the
series is the process by which each competitor goes about completing the
challenges. Offering valuable tips for anglers, the stars break down their
decision-making on why, how and where they are fishing with the Z-Man bait they
selected. Personalities of each pro will be highlighted through interactions
with one another both on and off the water. Throughout the show the Project Z body of water, Alabama’s Lake Guntersville,
will emerge as an additional character as the anglers determine the best
approach to interact with it in their pursuit. As the anglers break down all
69,000 acres of Lake Guntersville in only 15 hours, the series will offer a
sneak peek into how it will fish for the upcoming super bowl of bass fishing.
“Over
two years in the making, we crafted OutdoorFlics to capitalize
on what will be the largest advertising vehicle in 2015—online video,” said
Jason Meninger, partner, Adventure Advertising. “Not
only do people prefer watching video over reading text, video keeps visitors on
a Website longer, significantly increases retention and increases purchasing
likelihood by more than 64% when compared with other online vehicles. With more
than 1.5 billion video viewers predicted next year, OutdoorFlics’
time has come and is ideally poised to drive awareness and buy consideration
for our clients!”
OutdoorFlics is 100%
focused on video marketing and distribution of hyper-targeted content to top outdoor
enthusiast sites, video sharing networks and social communities across the Web.
The network’s video marketing services division helps clients create compelling
videos for their target audience, as well as perform media planning and
campaign management services for YouTube and other targeted video sharing
networks, distribution of videos, promotion through social media and measurement
of how the content performed. For content creators seeking superior
monetization opportunities, the network’s proprietary distribution platform,
FishFlics.com—The All Fishing Video Network—provides a revenue stream while delivering
companion advertising and pre-roll amid original and curated
content, and helps in procuring sponsorships through a network of industry advertising
partners.
“Project Z is an example of the full end-to-end services OutdoorFlics offers to help the Z-Man brand reach the
Internet’s most avid outdoor enthusiast audience,” continued Meninger. “OutdoorFlics will help
manufacturers, publishers and other content creators increase
viewer traffic to their videos, monetize their content library and create
unique original programming to enhance brand messages, as well as master
the rapidly changing world of Internet video
marketing.”
OutdoorFlics is a
wholly owned subsidiary of Adventure Advertising. For more information
about Project Z, OutdoorFlics
or Adventure Advertising, please contact 678-730-4770 or visit www.adventureadv.com.
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About OutdoorFlics Video Entertainment Network:
OutdoorFlics is the outdoor industry’s first 100% video-focused
digital content marketing and distribution business. A wholly owned subsidiary
of Adventure Advertising, OutdoorFlics produces,
optimizes, hosts, and markets authentic and compelling video content for manufacturers,
publishers and other content creators targeting the outdoor market. OutdoorFlics distributes that content through a variety of
top media partners and video sharing networks including the company’s
proprietary All-Fishing Video Network, FishFlics.com. Finally, OutdoorFlics measures content performance through detailed
analytics and reporting packages, and offers content creators the opportunity
to develop revenue streams through its monetization platforms. www.adventureadv.com/outdoorflics
About Adventure
Advertising:
Adventure
Advertising is a boutique multimedia agency specializing in the development,
execution, and measurement of integrated marketing solutions for leading
endemic and non-endemic brands seeking to reach and impact the 140 million
Americans who are passionate about fishing, marine, hunting and related outdoor
pursuits. Dubbed The Real Enthusiast
Agency, the Adventure Advertising team possesses over 100 years of combined
outdoor industry experience.
For imagery and other editorial
requests, please contact:
Rus Graham
Rushton Gregory
603-799-2540
rgraham@rushtongregory.com
Advertising