WINCHESTER, Tenn. - Phoenix Boats, makers of premium bass boats for the fishing enthusiast, has announced a major upgrade to their website. Phoenixbassboats.com is now one of- a-kind in the industry. The new site features a "Build My Phoenix" option, which allows potential purchasers to select from a substantial number of colors to personalize their new boat. And, thanks to a new Phoenix Boats iOS App the feature will work on a wide variety of computers, tablets and smartphones regardless of which operating system that's being used. "It's often said that beauty is in the eye of the beholder," says Gary Clouse, President of Phoenix Boats. "With that in mind, our new site allows anyone interested in a new Phoenix Boat to combine his or her own, unique color combinations. They're not limited to color combinations we selected for them." "The choices they can make start with the hull and end with the pinstriping on the trailer. The boat they order is distinctive. It's theirs. It meets their definition of beauty." "Of course, that's not all there is to our new site. It also offers a full range of features that cover everything a prospective buyer - or current owner - would need. Detailed photos of all our models, boat manuals, new apparel and complete contact information are all there in an easy to find and use format. And, we've included information about our First Flight tournament rewards program with online registration." "We're really proud of our new site. We wanted a website that was as good as our boats. We feel we accomplished that with this upgrade." Phoenix Boats is a Tennessee corporation headquartered in Winchester, TN in a modern 75,000 square foot facility located on 10 acres. For more information contact Phoenix Boats, 730 Industrial Blvd. Winchester, Tn. 37398 - Web address phoenixbassboats.com - Phone 931-967-7210.