MINNEAPOLIS - FLW announced today that Plano Molding Co., the worldwide leader in fishing tackle storage systems, has extended their associate sponsorship of FLW through the 2013 season. Financial terms of the deal were not disclosed.
The Plano and Frabill brands will receive exposure across all of FLW's platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the "FLW" television show on NBC Sports Network. "FLW" is broadcast Sundays in high-definition (HD) to more than 559 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.
Plano Molding Co., originally founded in 1932, earlier this year announced the acquisition of Frabill Inc., bringing together its extensive line of fishing, hunting, golf and toolbox products with the North American leader in live bait storage, landing nets and portable ice fishing shelters and accessories. Plano will serve as the exclusive storage systems sponsor of FLW and Frabill will likewise have category exclusivity with nets. In addition, the Frabill FXE Stormsuit, which claimed the "Best Apparel" category at ICAST 2010, will be featured throughout FLW's most prominent tournaments should inclement weather arise.
Plano will also offer a contingency award package for teams competing on the FLW College Fishing circuit. The program awards prize packages to teams fishing each of the 2013 qualifiers and the FLW College Fishing National Championship. To be eligible, college teams must register and wear a Plano patch on their tournament jersey each day of competition.
ABOUT PLANO Founded in 1932, Plano Molding Co. manufactures and sells organizational products for fishing and hunting enthusiasts as well as a variety of consumer applications. Plano is the leading fishing tackle box and tackle storage system brand worldwide. Plano is also a leading supplier of retail gun and archery cases and other fall sports products. Other products in the Plano family include Plano toolboxes, Tenzing hunting packs, Golf Guard golf club cases, Creative Options craft storage cases and Caboodles cosmetic cases. For more information on Plano, visit http://www.planomolding.com or http://www.facebook.com/PlanoOutdoors.
ABOUT FLW FLW is the industry's premier tournament-fishing organization, providing unparalleled fishing resources and entertainment to our sponsors, fans and host communities. FLW is offering anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2013 over the course of 231 tournaments across five tournament circuits, four of which provide an avenue to the sport's richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW is committed to providing a lifestyle experience that is the "Best in Fishing, On and Off the Water," through a variety of platforms including tournaments, outdoor expos and FLW Fantasy Fishing. For more information about FLW and FLW Fantasy Fishing, visit FLWOutdoors.com or FantasyFishing.com and look for FLW on Twitter, Facebook, Pinterest and YouTube.