MINNEAPOLIS - FLW
announced today that Plano Molding Co., the worldwide leader in fishing tackle
storage systems, has extended their associate sponsorship of FLW through the
2013 season. Financial terms of the deal were not disclosed.
The Plano and Frabill brands will receive exposure across all of FLW's
platforms, including its tournaments and Expos, multiple websites, FLW Bass
Fishing magazine and the "FLW" television show on NBC Sports
Network. "FLW" is broadcast Sundays in high-definition (HD) to more
than 559 million households worldwide, making it the most widely distributed
weekly outdoors-sports television show in the world.
Plano Molding
Co., originally founded in 1932, earlier this year announced the acquisition of
Frabill Inc., bringing together its extensive line of
fishing, hunting, golf and toolbox products with the North American leader in
live bait storage, landing nets and portable ice fishing shelters and
accessories. Plano will serve as the exclusive storage systems sponsor of FLW
and Frabill will likewise have category exclusivity
with nets. In addition, the Frabill FXE Stormsuit, which claimed the "Best Apparel"
category at ICAST 2010, will be featured throughout FLW's most prominent
tournaments should inclement weather arise.
Plano will also
offer a contingency award package for teams competing on the FLW College
Fishing circuit. The program awards prize packages to teams fishing each of the
2013 qualifiers and the FLW College Fishing National Championship. To be eligible,
college teams must register and wear a Plano patch on their tournament jersey
each day of competition.
ABOUT PLANO Founded in
1932, Plano Molding Co. manufactures and sells organizational products for
fishing and hunting enthusiasts as well as a variety of consumer applications.
Plano is the leading fishing tackle box and tackle storage system brand
worldwide. Plano is also a leading supplier of retail gun and archery cases and
other fall sports products. Other products in the Plano family include Plano
toolboxes, Tenzing hunting packs, Golf Guard golf
club cases, Creative Options craft storage cases and Caboodles cosmetic cases.
For more information on Plano, visit http://www.planomolding.com or http://www.facebook.com/PlanoOutdoors.
ABOUT FLW FLW is the
industry's premier tournament-fishing organization, providing unparalleled
fishing resources and entertainment to our sponsors, fans and host communities.
FLW is offering anglers of all skill levels the opportunity to compete for
millions in prize money nationwide in 2013 over the course of 231 tournaments
across five tournament circuits, four of which provide an avenue to the sport's
richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW
is committed to providing a lifestyle experience that is the "Best in
Fishing, On and Off the Water," through a variety of platforms including
tournaments, outdoor expos and FLW Fantasy Fishing. For more information about
FLW and FLW Fantasy Fishing, visit FLWOutdoors.com or FantasyFishing.com and look for FLW on Twitter, Facebook, Pinterest and YouTube.
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