FLW Tour and Bassmaster Elite Series pro John Murray recently inked Powell Rods as his newest sponsor. Powell is a rod company that's been in business nearly 100 years, with deep traditions in fly fishing. It recently decided to expand its lineup for an aggressive push into the bass market, and plans to showcase Murray as its first tour-level pro-staffer. Murray will also collaborate with Powell technicians on rod design. Powell president Keith Bryan said of the deal: "To have such a quality fisherman, as well as a personable and great guy, onboard with Powell really elevates this company to a whole other level. We're fortunate and excited to have such a well-rounded angler working with our rod-design team on new and cutting-edge products now and into the future." Murray said: "Powell has some of the best rods in the market, with a great vision for the future of bass fishing. I'm very happy to be onboard with such a great product, and a company with such a strong tradition that will stand behind their products."