ProFloat™ Enters Market With Fishing’s Premier Rod Flotation Device

Dallas, Texas: September 4, 2003 - Entrepreneur Pete Riebel has announced the new market introduction of ProFloat, an easy to install device designed to keep rods afloat should a fishing mishap occur.

“ProFloat was designed to protect the fishing experience for family outings as well as for avid fishermen who may have a significant investment in their equipment,” announced Mr. Riebel.

The device, which can easily be installed by virtually anyone capable of using a pair of pliers, will fit most adult and youth size rods, for both right and left-handed fishing enthusiasts.

Inventor Pete Riebel came up with the idea to insure that rods won’t sink and to “save what might otherwise be a memorable fishing experience, gone bad by a quick moment of inattention.”

Tom Austin, President of prototypesandmodels.com helped Pete develop his idea and ultimately, take it to market. “I like to utilize my engineering background and Air Force fighter-pilot tenacity to help inventors like Pete help make their ideas become a reality” said Tom. “You know, there is an inventor in most of us, but sometimes we just need a little help in working through the process.”

Unlike other products, ProFloat is designed in such a way that it doesn’t interfere with the balance or ability to hold the rod comfortably, and is positioned close to the handle of the rod. “It is a lightweight, injection-molded device that is also filled with a closed cell foam similar to what you might find under a floating dock” indicated Pete Riebel. Once the bright orange device is affixed to the rod with a clamp, it will float - even if the device itself is damaged.

ProFloat is available now at www.profloat.com for a $15.99 retail price, plus (Texas) tax, shipping and handling. ProFloat is scheduled to debut in major retail stores in late 2003.