FLIPPIN, Ark. Ranger
Boats, the nation's premier manufacturer of fiberglass fishing boats, announces
a partnership with Lucas Oil, the leading manufacturer of high-quality
petroleum additives and oils for high-performance engines.
The alignment of the two iconic brands includes several joint initiatives,
including a new "Factory Fill" program, which centers on the use of
several key Lucas products in the Ranger manufacturing process. This includes
the use of Lucas hydraulic steering fluid, grease and marine engine oil at the
factory. In addition, each Ranger boat will come equipped with a pre-packaged
sample kit of Lucas Oil products, including their highly acclaimed Slick Mist
speed wax and interior detailer along with samples of Lucas fishing reel oil,
fuel injector cleaner, ethanol treatment and trim and tire shine. The kit will
be packaged in a convenient bucket with lid for long-lasting use and boasts a
retail value of over $50. The Factory Fill program also includes opportunity
for all authorized Ranger dealers to carry Lucas Oil products in their
showroom.
"We're proud to elevate our relationship with Lucas Oil to this
level," said Ranger Boats President Randy Hopper. "The Lucas brand
shares so many similarities with Ranger. From the quality of their products and
people, to a shared passion of competitive fishing and time on the water -
we're excited to pass along the benefits of working with a great brand to our
loyal family of Ranger owners."
Among other things, the new partnership also includes several joint promotional
sponsorships. With a shared interest in several key organizations, focusing
especially on competitive angling, the two brands are providing even more value
to Ranger owners with quality products and joint programs with Lucas Oil.
"We're passionate about fishing and boating," said Jamie Devney, Director of Sales and Marketing/Team Lucas.
"It doesn't matter if you're a weekend angler or serious tournament
fisherman; Lucas Oil marine products enhance the performance of any boat.
Combine that with so many award winning products designed to help take care of
tow vehicles, and we feel like our partnership with Ranger Boats is a perfect
fit."
About Ranger Boats
Ranger Boats, headquartered in Flippin, Ark., is the nation's largest
manufacturer of premium fiberglass fishing boats, including a series of bass,
multi-species, fish 'n play and saltwater boats. Founded in 1968 by Forrest L.
Wood, Ranger Boats continues its commitment to building the highest-quality,
strongest-performing boats on the water. For more information, go to www.rangerboats.com.
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