Rocket To The Top Promotion Offers Six Large Prize Packs

B.A.S.S. Elite Series Rookie Justin Lucas has rocketed to the top of his game, making the top 12 cut in the first two events and currently sits in third place in the Toyota Angler of the Year points race. To celebrate, Abu Garcia and Berkley are teaming up to create the "Rocket to the Top" promotion, giving fans the chance to guess what position Justin will finish in each of the final 2014 B.A.S.S. Elite events.

Fishing fans have six chances to win a great prize packs valued at $499 each that include an Abu Garcia Revo Rocket, Berkley Trilene Braid, Trilene 100% Fluorocarbon lines, PowerBait tackle bag, Berkley sunglasses and the newest baits from Berkley.

Entering the "Rocket to the Top" promotion is easy. To enter, visit either the Abu Garcia or Berkley Facebook pages.

"I really want to see how high I can climb on the Elite series," said Lucas. "This promotion is a great way to participate and win some impressive prizes. Fans just need to guess where I will finish at each tournament from 1st place to 108th to be eligible to win. It 's that easy."

Entrants are encouraged to return for each event to enter a single guess.

"Fishing on the Elites is a goal I've wanted to accomplish for quite sometime, but now my goals are set much higher," said Lucas. "I am fortunate to have great sponsors like Abu Garcia and Berkley supporting me along the way."

Fans looking to learn more about the promotion can visit http://shout.It/qYjH.

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc. is a subsidiary of Jarden Corporation and is part of the Jarden Outdoor Solutions business segment, a leader in developing outdoor and active lifestyle products. Additional information can be found at

About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex® and Yankee Candle®. Headquartered in Florida, Jarden ranks #383 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit