RUSTY LURES ANNOUNCES FREE SHIPPING ON MOST ORDERS

FOR IMMEDIATE RELEASE:

April 27, 2012

Rus Graham

Rushton Gregory Communications

603-868-5390

rgraham@rushtonrgregory.com

James Barnett

Rusty Lure Fishing Tackle LLC

jamesb@rustylures.com

RUSTY LURES ANNOUNCES FREE SHIPPING ON MOST ORDERS

Small Fishing Tackle Retailer Deliver Big-Company Customer Service Venus, Texas – Rusty Lures, an online retailer of bass fishing lures, tackle and gear, announced today that it is now offering free shipping on all orders over $29.99. As part of its continued effort to deliver a first class customer service experience that exceeds that of big box competitors, the Rusty Lures free shipping offer is an exciting enhancement to the expedited shipping practices that are a core component to the company’s operational philosophy.

“Our savings on shipping ups the ante on Rusty Lures’ best-in-class customer service offerings,” said James Barnett, president, Rusty Lure Fishing Tackle LLC. “We pride ourselves on our commitment to processing orders efficiently and shipping product quickly, a fact that every one of our patrons understands and relies on. Our new shipping policy underscores our appreciation for our customers and recognition for their needs.”

Offering a full line of bass fishing lures, jigs, hooks, weights and more, Rusty Lures (www.rustylures.com) makes it easy for anglers to find, compare and order product. First time shoppers can quickly establish an account for current and future purchases, as well as join the Rusty Lures Bait Club to enjoy additional discounts and promotions. The website also offers access to the Rusty Lures blog providing customers with expert fishing tips, stories of interest and a place to interact with others who are passionate about fishing.

For more information on Rusty Lures’ free shipping offer, its complete line of fishing-related products, or to learn more about Rusty Lures, please visit HYPERLINK “http://www.rustylures.com” www.rustylures.com.

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About Rusty Lures:

Rusty Lures online store supplies fishermen with a vast array of bass fishing lures including soft baits and hard baits by some of the biggest names in the sport of bass fishing. Rusty Lures stocks all of the products it sells and prides itself on industry-leading customer service. The company ships every customer orders within twenty-four hours of order receipt for receipt within two or three days in most cases. Rusty Lures affords the busy angler the convenience of shopping from home, office, or anywhere there is Internet access. www.rustylures.com