Saltwater Series Plans for Phoenix Boats

By Phillip J. Lorenz III

A lot has changed with Phoenix Boats, a 10-acre business which originated in Tullahoma around 2007, but moved to the Franklin County Industrial Park where they bought their current facility in September 2012.

The newer facility, which covers 10 acres and includes their 50,000 square foot manufacturing facility and office at 730 Industrial Drive in Winchester, is in the midst of a massive expansion, which Phoenix Boats' CEO Jeff Hartung and COO Teresa Johnson describe as phase I, which includes building another 50,000-square-foot manufacturing building after the ongoing work on a large parking lot is completed.

Phoenix Boats, which currently has around 100 employees, would need to hire an additional 150 to 200 employees for phase I, which is being planned to accommodate saltwater boats to increase the company's scope in the marketplace.

The company said the phase may take around five years to complete.

As a precursor, the new parking lot is being developed to accommodate 300 vehicles.

Johnson said an expansion to their business has been ongoing since Phoenix relocated to the county's industrial park.

She said the new building will be used to expand – to double up on the manufacture of the same outboard fresh-water fishing boats they have produced since they first moved to the county's industrial park.

"We'll also expand this office to include more (space for an expanded administrative staff)," she said.

Regarding the cost of the business' expansion, Johnson said, "It's a large investment in this community. It'll end up probably in the $8 million range, in addition to what we already have (invested)). That's phase one of the potential extension."

Read the rest of the story in the Winchester Herald Chronicle here: