By offering a variety of disposable and refillable razors to both men and women, Schick has a broad consumer market. Through its FLW Outdoors sponsorship, the company will have a new, very large stage from which it will market its widely appealing products – to the more than 52 million Americans who fish. Professional fishing fans are known for their loyalty to FLW Outdoors sponsors’ products, an added benefit of the sponsorship. Schick will have a presence on all six of FLW Outdoors’ tournament trails.
“We are excited to introduce Quattro to FLW Outdoors participants, allowing us to reach millions of people each year,” said Amy Roman, brand manager of Schick Quattro.
During the 2004 season, the Schick Quattro logo will be seen gliding across tournament waters on the sides of the company’s official FLW Tour sponsor boat – a custom Ranger Comanche. The razor company will also participate in the Family Fun Zone at all Wal-Mart FLW Tour events and be publicized through the wide spectrum of media maintained by FLW Outdoors. Publicity will include visibility on the “FLW Outdoors” television program, FLW Outdoors Magazine advertisements, prominence on FLWOutdoors.com, signage at tournaments, and inclusion in tour promotional and public relations materials. Schick will also be the presenting sponsor of two EverStart Series divisions in 2004.
Through FLW Outdoors, Schick will promote Quattro, the most technologically advanced razor for men that is proven to deliver an incredibly close, unbelievably smooth shave. Quattro has two conditioning strips, each with aloe and vitamin E positioned before and after the blades to minimize nicking and cutting, and an ergonomically designed handle for advanced precision and control.
“Professional anglers, their families and their fans comprise a very large and loyal consumer group that FLW Outdoors is able to offer to corporate sponsors,” said Bill Petrowiak, vice president of marketing and communications for FLW Outdoors. “We are enthused to help companies like Schick promote their great products to this large, loyal market.”
Schick Wilkinson Sword is a division of Eveready Battery Company Inc., a wholly owned subsidiary of Energizer Holdings Inc.
Wal-Mart and many of America’s most respected companies support FLW Outdoors and its tournament trails. Wal-Mart has been the title sponsor of FLW Outdoors since 1997. For a complete list of FLW Outdoors sponsors and for more information about the premier products and services they offer, please visit FLWOutdoors.com.
For more information about Schick, visit Shaving.com or contact Jackie Burwitz of Energizer at (314) 985-2169. For more information about FLW Outdoors tournaments, visit FLWOutdoors.com or call (270) 252-1000.
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