GRAHAM, NC— Through a recent marketing survey conducted by Big Rock Sports, retailers who have kept up with the rise of social media reported high levels of success. Among major digital marketing tools such as a store website, conducting special events and search engine marketing, social media came out on top as the most effective marketing channel for outdoor retailers.
About the findings, Big Rock's VP of Marketing and Customer Experience Mitch Mitchell explained, "Outdoor retailers who stay ahead of the curve with digital marketing, and especially social media, will be the ones who see the most success."
Facebook and Instagram were the two most popular social media channels, with 86 percent of participants indicating having a Facebook page for their store. Although social media is dominating the digital marketing stage, 76 percent of retailers revealed that they also have a store website.
Other marketing trends include:
9 out of 10 outdoor retailers have a store logo
6 out of 10 offer promotional products with their store logo to customers
54 percent of retailers have a marketing plan or are creating one
Big Rock Sports customers can access the full survey results and more outdoor business-related insights via the company's Sporting RetailerMagazine.
About Big Rock Sports
The premier outdoor sporting goods distributor in North America, Big Rock Sports, LLC, is focused on supplying more than 15,000 retailers with the best products from over 1,200 manufacturers as well as the tools needed to navigate the complexity of today's marketplace. The company is strongly committed to protecting the rights of hunters, anglers and all outdoor enthusiasts. Big Rock Sports is a privately held company with a home office in Graham, NC.
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