PONCA CITY, Okla. (Dec. 20, 2006) - The Bass Federation, Inc., (TBF) Wednesday announced that it has entered into a multi-year agreement to partner with Solar Bat as the official eyewear sponsor of TBF and its 46 TBF state federations and more than 1,500 TBF clubs.
"The owner of Solar Bat, Dr. Gary Nesty, is not only a TBF and FLW Outdoors member, he is a practicing optometrist and a tournament fisherman himself," TBF Senior Vice President Chuck Rolfsmeyer said. "So he understands what anglers want, and possibly more importantly, what anglers need in lightweight, fully functional eye care. We are thrilled to have Solar Bat join TBF's growing sponsor family."
The Solar Bat\TBF partnership will support the federation state teams as well as special events within each state in an effort to reach out to as many members as possible. Solar Bat will also support TBF's youth programs by providing quality eyewear for each of the TBF\FLW Outdoors National Guard Junior World Championship anglers as well as some of the collegiate fishing teams affiliated with TBF through the Collegiate Bass Anglers Association (CBAA). TBF-affiliated state federations can earn cash from Solar Bat to help fund their in-state programs, such as the youth and conservation work they do through the newly created Solar Bat Clear Vision rewards program. The rewards program will reward the top federation from each of the six divisions with cash, based on how effectively they market and promote the new Solar Bat relationship with-in their state events and media properties.
"Solar Bat is very excited to be partnering with TBF," Nesty said. "As a former Indiana State Federation team member, I know the value of TBF for the grassroots angler. Grassroots anglers across the United States have elevated bass fishing to the exciting sport it is today. Solar Bat has always had a mission to elevate the sport of bass fishing, and TBF creates a new opportunity for expansion of this goal."
Solar Bat glasses are available in prescription lenses, including bi- and tri-focals, through any Solar Bat authorized dealer listed on the Solar Bat Web site. Dealers interested in becoming an authorized Solar Bat dealer can contact Solar Bat for more information. Entry level models of Solar Bat glasses are readily available at any Wal-Mart sporting goods section.
www.solarbat.com -- Solar Bat sunglasses, designed by Dr. Gary Nesty, were created with the competitive angler in mind. Solar Bat's polarized sunglasses have the toughest, lightest and clearest lenses on the water and are worn by many professional anglers. Outdoor enthusiasts benefit from the lighter weight and comfort of Solar Bat sunglasses as well as the polarized lenses that protect their eyes from harmful ultraviolet rays that are reflected off the water.
www.bassfederation.com -- TBF is dedicated to the sport of fishing and owned by the 25,000 members it serves. TBF-affiliated state federations and their 1,500 member clubs conduct more than 20,000 fishing, youth and conservation events at the local level each year and have provided the foundation for the entire bass-fishing industry for more than 30 years. In 2006, TBF proudly partnered with FLW Outdoors, the world's premier tournament-fishing\marketing organization. www.flwoutdoors.com
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