St. Croix's newest rods ‘Rage’ with unprecedented finesse

St. Croix's newest rods ‘Rage’ with unprecedented finesse

Park Falls, Wis. (11/11/11) – We’re still waiting to hear back from Ivy League English professors, but are quite certain it’s going to be ruled a first: incorporating the words ‘rage’ and ‘finesse’ effectively in the same sentence. Here she goes. “St. Croix’s wicked new Rage rods fish with finesse unimaginable from a tool with such a tough name.” To scholars, it’s known as a dichotomy, such sweet conflict in the same phrase. To anglers alike, it means St. Croix has engineered one tough hombre that fights with finesse – the hallmarks of a champion.

Rage, despite its angry name, is a work-of-art rod that lives like the extension of an artisan angler’s hand and arm—so light, precise, comfortable, and absolutely fishable. Rage embodies all that is sensitive, crisp, and just “right” about a premium, versatile fishing stick. Team St. Croix emerged from their hallowed rod shop victorious once again. Rage will rule the pond.

How about a precision-machined grip that literally grips back? Following extensive research, tempered with a little soul-searching, the engineers at St. Croix have developed the most significant rod-handle innovation in many years. Jeff Schluter, Vice President of marketing and sales, elaborates: “When the Rage casting and spinning series was conceived, St. Croix undertook a radically different strategy—we wanted to give anglers a micro-guided rod that would yield dart-like precision casts; but we also felt like we needed to innovate upon existing handle designs. The result is something that we feel is truly special in the rod world. Anglers won’t believe the feel and function of the Rage.”

Bolstered with elite Pac Bay Minima reel seats, Rage delivers maximum blank exposure with a weight savings of 10-30% over conventional reel seats. The high-tech contoured handle conforms magically to the angler’s hand. But the surprise comes when fishermen first shake hands with a precision-machined core that’s actually wrapped with a special neoprene “skin.” This extraordinary semi-soft handle cover delivers comfort and sensitivity that is unmatched in the industry. It’s a new, yet immediately familiar feel that delivers a totally positive grip that, again, actually grips back, even when soaked after releasing a giant fish back to the depths.


Further assuring casting and fish-fighting precision and comfort, Rage features Pac Bay Minima stainless-steel ring micro guides that yield a 20- to 30-percent weight reduction over ceramic guides, and will not crack, break or groove even with the notoriously abrasive braided lines. St. Croix’s strategy also meant downsizing the stripper guide, causing line to streak through the guides like greased lightning.

Built on mega-responsive, high-modulus SCIII graphite blanks with Integrated Poly Curve® (IPC®) tooling technology, each Rage rod delivers a nearly organic fishing experience. Key final touches include EVA trim pieces for additional handle refinement and two coats of Flex Coat slow-cure finish. The series includes 12 casting and 5 spinning models with prices ranging from $150 to $170. Brainstormed in Park Falls, Wisconsin, St. Croix’s Rage series casting and spinning rods are protected by a confident five-year warranty backed by St. Croix Superstar Service.

Schluter promises with passion, “Rage offers superior performance, comfort and that all-important St. Croix intangible that can only be measured by hours on the water and deep pulsing arcs from heavy fish.”

About St. Croix Rod

St. Croix Rod is a family-owned manufacturer of high-performance graphite and fiberglass fishing rods headquartered in Park Falls, Wisconsin. The company offers a complete line of premium, American-made fly, spinning and casting rods under their Legend Elite,® Legend Ultra,® Legend Tournament,® Avid Series,® Premier,® Wild River,® Tidemaster,® and other trademarks through a global distribution network of full-service fishing tackle dealers. The company’s mid-priced Triumph,® Mojo, Imperial® and Rio Santo series rods are designed and engineered in Park Falls, Wisconsin and built in a new, state-of-the-art manufacturing facility in Fresnillo, Mexico. Founded in 1948 to manufacture jointed bamboo fishing poles for a Minneapolis hardware store chain, St. Croix has grown to become the largest manufacturer of fishing rods in North America.


Noel Vick

Traditions Media, LLC


Cory Schmidt

Traditions Media, LLC