CELEBRATION, Fla. – Toyota, a leading full-line manufacturer of vehicles known for their quality, reliability and durability, and BASS, the worldwide authority of bass fishing, announced today Toyota will sponsor the 2007 Bassmaster Angler of the Year program.

The official title of the 2007 award will be the Toyota Tundra Bassmaster Angler of the Year. Toyota also sponsors the Toyota Women’s Bassmaster Tour Angler of the Year program.

“With the launch of our all-new Tundra, we are truly excited to increase our commitment to BASS,” said Kim McCullough, corporate manager of marketing communications for Toyota. “We love interacting with fans with our on-site activities and enjoy helping move the sport of professional bass fishing forward.”

The agreement includes a tremendous presence across BASS’ multi media platforms, including editorial coverage in Bassmaster Magazine and on Toyota will also receive coverage on The Bassmasters on ESPN2 Saturdays at 9 a.m. via weekly updates on the Bassmaster Angler of the Year race.

“We are excited to have Toyota sponsor a premier program such as the Angler of the Year,” said Michael Cassidy, senior director of sales and sponsorship for BASS. “We applaud the vision of Toyota in recognizing the significance of the award and the brand-loyal BASS members.”

In addition to the Toyota Tundra Angler of the Year program, Toyota also sponsors the Toyota Rookie of the Year Award and the Toyota Moving Forward Award, presented to the angler who shows the most improvement in Angler of the Year standings from one year to the next.

The 2007 program will award Bassmaster Elite Series anglers with $600,000 in 2007 and with the Bassmaster Classic, is considered the most prestigious award in the sport of bass fishing.

About BASS

BASS is the worldwide authority on bass fishing, sanctioning more than 20,000 events through the BASS Federation Nation annually. Guided by its mission to serve all fishing fans, BASS sets the standard for credibility, professionalism, sportsmanship and conservation, as it has for nearly 40 years.

BASS stages and sanctions bass fishing tournaments for every skill level and culminates with the Bassmaster Classic. Through its clubs, youth programs, aquatic resource advocacy, magazine publishing and multimedia platforms, BASS offers the industry’s widest array of services and support to its nearly 530,000 members. The organization is headquartered in Celebration, Fla.

For more information, contact BASS Communications at (407) 566-2208 or visit

About Toyota

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion in the United States, marketing products and services through a network of 1,427 Toyota, Lexus and Scion dealers in 49 states. Established in 1957, TMS and its subsidiaries also are involved in distribution logistics, motorsports, and research and development.