With an estimated 55 million Americans grabbing a fishing rod to head out onto the water each year, Wave Industries will have a huge market to tap into through its sponsorship. Wave Industries will also have the chance to introduce this loyal consumer group to its heavily salted, MoLoPo-infused soft baits.
“Our target audience is anglers, whether avid or recreational, and FLW Outdoors offers us the perfect platform to reach anglers of all skill levels,” said Paul Whitman Jr., owner and vice president of Wave Industries. “FLW Outdoors has really focused on the growth of sport fishing and promoting it to all participants. We are proud to support their efforts and look forward to the 2004 tournament season.”
Wave Industries will be a visible sponsor of FLW Outdoors’ tournament trails including the Wal-Mart FLW Tour, the EverStart Series, the Wal-Mart Texas Tournament Trail, the Wal-Mart RCL Walleye Tour, the Wal-Mart RCL Walleye League and the Wal-Mart Bass Fishing League.
“FLW Outdoors is pleased to expand its sponsorship family to include Wave Industries,” said Charlie Hoover, president and CEO of FLW Outdoors. “Through its sponsorship, Wave Industries will have the opportunity to present its high-quality baits to the best anglers in the world and all the loyal fans who support them, creating a win-win situation for everyone involved.”
FLW Outdoors is the world's leading marketer of competitive fishing. It administers the Wal-Mart FLW Tour, the world’s most lucrative bass-tournament series; the EverStart Series, the pathway to the Wal-Mart FLW Tour; and the Wal-Mart Bass Fishing League for weekend anglers. FLW Outdoors also operates the Wal-Mart Texas Tournament Trail; the Wal-Mart RCL Walleye Tour, the world’s most lucrative walleye-tournament series; and the Wal-Mart RCL Walleye League for weekend anglers.
Wal-Mart and many of America’s most respected companies support FLW Outdoors and its tournament trails. Wal-Mart has been the title sponsor of FLW Outdoors since 1997. For a complete list of FLW Outdoors sponsors and for more information about the premier products and services they offer, please visit FLWOutdoors.com.
For more information about FLW Outdoors tournaments, visit FLWOutdoors.com or call (270) 252-1000.
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