Whataburger Serves Up Title Sponsorship For Bassmaster Elite At Pickwick Lake
BIRMINGHAM, Ala. — Whataburger, known for big flavors and fresh ingredients served up just like you like it, has signed on as the tournament title sponsor for the Bassmaster Elite Series at Pickwick Lake.
The 2022 Whataburger
“We enjoy being involved in local events within Whataburger’s communities and are pleased to continue supporting the friendly competition at this year’s Bassmaster Elite,” said Jeff Altman, Whataburger’s Director of Sponsorships, Marketing & Innovation. “We selected Pickwick Lake for its great location near our restaurants in Northern Alabama, plus our recent expansion into Nashville and upcoming opening in Memphis.”
Pickwick offers vast opportunities for anglers, with a good mix of offshore fishing and shallow structure and solid populations of largemouth and smallmouth bass. Beautiful scenery paired with a chance to catch a trophy trifecta — smallmouth, largemouth and spotted bass of above-average size — are why the fishery was ranked one of Bassmaster Magazine’s Top 10 Best Bass Lakes for 2021.
This is the second time the Texas-based chain has sponsored a B.A.S.S. event. In 2021, Whataburger sponsored the Bassmaster Elite at Neely Henry Lake. Alabama pro Wes Logan charged from eighth place to claim the Day 3 lead at the event and held on to win his first Elite Series title.
Live coverage of all four days of the Whataburger Bassmaster Elite at Pickwick Lake, Tennessee starts Thursday, June 2 on Bassmaster.com and the FOX Sports digital platforms. FS1 will also broadcast live with the tournament leaders beginning at 8 a.m. ET on Saturday and Sunday.
Whataburger is also partnering with B.A.S.S. to honor fans with the “Your Best Bass” sweepstakes. Avid anglers simply upload a photo of their best or most interesting catch on social media and tag both brands in the post, with winners receiving incredible prizes from Whataburger. Full details and rules can be found at Bassmaster.com/current-
About Whataburger
Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Today, the company is headquartered in San Antonio with more than 890 locations across its 14-state footprint and sales of more than $3 billion annually. Whataburger is a 2022 Top Workplaces winner. The brand has more than 50,000 Family Members (employees) and more than 60 million customers who like to customize their Whataburgers just like they like it. Visit whataburger.com for more information. To apply for Whataburger jobs, visit whataburger.com/careers.
About B.A.S.S.
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 515,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, St. Croix Bassmaster Opens Series presented by Mossy Oak Fishing, TNT Fireworks B.A.S.S. Nation Series, Strike King Bassmaster College Series presented by Bass Pro Shops, Abu Garcia Bassmaster High School Series presented by Academy Sports + Outdoors, Bass Pro Shops Bassmaster Team Championship, Yamaha Rightwaters Bassmaster Kayak Series powered by TourneyX, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Academy Sports + Outdoors Bassmaster Classic presented by Huk.
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