Prior to the opening of ICAST, LIVETARGET LURES held a press conference for media and unveiled their new baits.
Included in the event were company representatives, bait designers, and their top-tier pro-staff. They explained each new product and the crowd seemed impressed with what they came up with for this year.
Here is what is new with LIVETARGET:
LiveTarget BaitBall Spinner Rig (Video Below)
The BaitBall concept was created by LIVETARGET to have the appearance of a school of baitfish on one lure. This has already been incorporated in their hardbaits and now the new Spinner Rig.
The Spinner Rig is a miniature Alabama-rig type lure in one compact package the size of a spinnerbait. It can be fished in places that an umbrella rig could not go and will bump into cover and roll just like a spinnerbait.
There are four soft bodies in total; three smaller teaser bodies and a slightly larger version with a hook. The Rig also has a willow leaf blade for more flash. The larger-sized soft bait is said to draw more strikes and should increase hookups for bass as they tend to focus on that instead of the teaser baits.
The Rig is also interchangeable, so anglers can replace bodies or mix and match colors to their needs. Replacement packs are available and will be sold separately.
It comes in three different sizes for the swimbait bodies; small, medium and large and then several different weight sizes. The small swimbait size can be ¼-ounce or 3/8-ounce, the medium bodies are either 3/8-ounce or ½-ounce and the larger bodies are either ½-ounce or ¾-ounce.
There are eight different color options that range from natural patterns to bright pearl white/silver or chartreuse/silver.
LIVETARGET Swimbait Series
Last year LIVETARGET unveiled a whole new line of swimbaits designed to perfectly match a variety of forage. They had trout, shad, and other baitfish represented and this year they added several more to the LIVETARGET Swimbait Series.
- Sunfish Swimbait - Bass love eating sunfish and this new Sunfish swimbait is a perfect match for the shape, profile, and color of sunfish. It is available in three different sizes and four different color patterns; Natural/Blue Pumpkinseed, Natural Bluegill, Blue/Yellow Pumpkinseed and Bronze Bluegill. Sizes include 3½-inches, 4 3/8-inch and 5-inches.
- Common Shiner Swimbait - Available in 4-inch, 5-inch, and 6-inch sizes, this bait does a perfect job of imitating a shiner. It comes in two different natural patterns; Silver/Blue and Silver/Bronze. The bait comes factory rigged to run true and the weights of the versions are ¾-ounce, 1 1/3-ounces, and 2¼-ounces. so they will get down deep and stay in the strike zone.
- Hitch Swimbait - The Hitch comes in two different sizes, a 5¾-inches (1 ½-ounce) and a 6 5/8-inches (2-ounce.) version. There are two natural, translucent pattern colors available called Natural/Bronze and Natural/Green.
- Sucker Swimbait - The sucker is a popular forage for bass and other gamefish all over the country. The new LIVETARGET swimbait matching the sucker comes in two different colors in both 4½-inch (7/8-ounce) and 5½-inches (1 1/3-ounce) sizes. The colors are White/Natural and Redhorse Natural/Olive.
Scott Martin Signature Hollow Body Frog Popper
At the press conference, Scott Martin explained that he loved the LIVETARGET frogs, but desperately needed a popping model.
LIVETARGET answered with the new popping frog that comes in two different sizes (2-inch and 2 ½-inch) and 10 colors. It is said to walk easily and the bait has a cupped face to create a unique splash.
Hollow Body Sunfish
The popular topwater bait has a new size. The new addition is a ¾-ounce, 4-inch version and comes in 10 colors.
Hollow Body Frog
There are also new colors for the Hollow Body Frog, a Brown/Maroon and Emerald/Red.
LIVETARGET has a long history of winning awards at ICAST. They have had multiple winners for some of their recent baits and this year was no different. The Hollow Body Mullet won the award for best saltwater soft bait and it could have real applications in the bass world and will definitely be a player for stripers.
Like the Hollow Body Sunfish that was released two years ago and also won an award, this is a frog-style bait with a big single hook is weedless and snagless, but instead of imitating a frog it matches a struggling baitfish. The Mullet comes in three different colors and three different sizes. The Natural/Black pattern looks much like a striper and could be a good bait on waters with bass and striper intermixed.
Once again LIVETARGET released a whole host of new products, new sizes and new colors. They also lived up to their reputation of producing award winning lures as they won yet another award for a new bait at ICAST.
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