DENVER, Colo. - WFN: World Fishing
Network, the leading entertainment destination and digital resource for anglers
throughout North America, has engaged Rentrak
(NASDAQ: RENT), the leader in multi-screen media measurement serving
advertising, television and movie industries, to provide TV ratings and
audience measurement information in the U.S. market.
"WFN is excited to be working with Rentrak, a
leader in the TV ratings space," said Keri Mahe,
Vice President of Sales & Sponsorship for World Fishing Network. "The
information that Rentrak provides WFN is an excellent
resource for us to best serve our sponsors and advertisers. The precise,
targeted view that Rentrak gives us delivers clear
insight into the TV viewing and purchasing habits of our audience, ensuring our
clients know not only how many people are watching but also who is
watching."
Rentrak's foundation of massive databases of
passively-measured TV viewing information merged with consumer purchase
behavior information creates a unique system for understanding how purchasers
of products truly interact with television programming.
Added WFN's Director of Programming, Ana Rodrigues: "Rentrak's
TV measurement service allows WFN to schedule our programming more effectively,
which ultimately adds even greater value to the network's advertising
partners."
"Rentrak proudly welcomes WFN to our roster of
clients," said Chris Wilson, President of National Linear Television at Rentrak. "The stability and granularity of Rentrak's TV currency and our advanced demographics will
help WFN show value across its entire schedule."
Rentrak's television ratings measurement service
provides daily measurement of all TV networks nationally and at a granular
level for TV stations in all 210 media markets nationwide. The service
incorporates information from over 22 million televisions and is the only fully
integrated system of detailed satellite, telco and
cable TV viewing data commercially available.
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About WFN
WFN: World Fishing Network is North America's only
television network, online and mobile platform dedicated exclusively to fishing
and outdoor enthusiasts with programming that covers instruction, tips,
tournaments, travel, food, boating, outdoor lifestyle and more. WFN's
programming lineup includes primetime theme nights, a selection of the best
international series and the most diverse species coverage of any TV channel.
Featuring popular programs hosted by some of the top anglers from North America
and across the globe, WFN offers a variety of exclusive lifestyle shows that
appeal to a broad and diverse audience. Anchored by one of the top fishing
websites, www.WorldFishingNetwork.com,
WFN's multimedia platforms also include mobile portals for iPhone, iPad and
Android, enabling anglers to take WFN wherever they go. WFN HD is available to
more than 50 million cable, satellite and telecommunications households
throughout the United States, Canada and the Caribbean.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is the entertainment and
marketing industries' premier provider of worldwide consumer viewership
information, precisely measuring actual viewing behavior of movies and TV
everywhere. Using our proprietary intelligence and technology, combined with
advanced demographics, only Rentrak is the census
currency for VOD and Movies. Rentrak provides the
stable and robust audience measurement services that movie, television and
advertising professionals across the globe have come to rely on to better
deliver their business goals and more precisely target advertising across
numerous platforms including box office, multiscreen television and home video.
For more information on Rentrak, please visit www.rentrak.com.
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