Dive into the heart of bass fishing's evolution on the West Coast with this exclusive interview featuring Mark Lassagne, a trailblazer in the industry. Shot at the prestigious 2024 International Sportsman Expo in Sacramento, join host Ken Mah as he delves into Lassagne's remarkable journey from running an auto repair shop to becoming a pioneering entrepreneur in the fishing world.
Discover the origins of Lassagne's venture, from his humble beginnings creating a tournament calendar to the birth of Bass Angler Magazine, now a media juggernaut distributed nationwide. Gain insights into his strategic approach to building a massive social media following, exceeding 100,000 Facebook followers and millions of monthly engagements.
Learn about his groundbreaking plans for a Pro-Am Tournament Trail and Pro Tour, featuring events at iconic West Coast lakes like Shasta, Orville, the Delta, and more.
And that's not all. Get an inside look at Lassagne's commitment to growing bass fishing through kayak tournaments and extensive media coverage. Discover how he aims to elevate anglers' brands, helping them secure sponsorships and become household names in the fishing community.
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