CONCORD, N.C. — A longstanding partnership between the Earnhardt family and Bass Pro Shops is set to continue starting with the South Carolina 400 at Florence Motor Speedway.
Dale Earnhardt Jr. will drive a Late Model Stock Car sponsored by Bass Pro Shops during the prestigious event on November 19. The scheme being used for the South Carolina 400 will pay tribute to the car his father, Dale Earnhardt, drove in The Winston at Charlotte Motor Speedway in 1998.
Having known Bass Pro Shops CEO Johnny Morris for many years, Earnhardt is honored to have his company on one of his Late Model Stock Cars and is looking forward to representing the brand at the short track level.
“I’ve been looking for some opportunities to get behind the wheel of this car,” Earnhardt said. “I’m thrilled to be able to carry the Bass Pro Shops brand [for the South Carolina 400]. Johnny [Morris] has meant so much to the Earnhardt family and he had a great relationship with my father. This paint scheme means as much to Johnny as it does to us.”
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