Berkley Fishing Sponsors G-Ville Bassmaster Elite Event

Elite_eventLogo_LakeGuntersville.pngBerkley To Sponsor Bassmaster Elite Event On Lake Guntersville

BIRMINGHAM, Ala. — Berkley, pioneers in the science-based development of hard baits, soft baits, line and terminal tackle, will be the title sponsor for an Elite Series showdown on historic Lake Guntersville. The 2021 Berkley Bassmaster Elites Series at Lake Guntersville will be held May 20-23 in Scottsboro, Ala.

“Within the bass fishing world, Lake Guntersville is more than just a fishery — it’s a cultural epicenter that draws anglers from all over, a place where baits are put to the ultimate test. The fish of a lifetime lurks somewhere beneath the surface of Guntersville, and our science-first approach to developing baits ensures that anglers have the best chance to connect with that fish on any given cast,” said Berkley Senior Vice President of Marketing Jon Schlosser. “We’re excited to partner with B.A.S.S. on what’s sure to be an exciting tournament on Guntersville, not only to showcase the power and effectiveness of Berkley baits but to help support an organization that has done so much for the sport of bass fishing.”

Berkley pro Hank Cherry dominated the 2020 Academy Sports + Outdoors Bassmaster Classic presented by Huk on Lake Guntersville, weighing in a massive 29-3 limit on Day 1 of the tournament en route to a wire-to-wire victory. In total, this iconic fishery has hosted 25 major B.A.S.S. tournaments.

“We are proud to partner with Berkley on what is sure to be an exciting tournament,” said B.A.S.S. CEO Bruce Akin. “Every weekend, Lake Guntersville hosts both novice anglers and pros eager to catch big bass, and we are thankful to bring another Elite Series event to this iconic fishery.”

Berkley is also a Premier Sponsor of the Bassmaster Classic, Bassmaster Elite Series, Bassmaster Opens Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship and the grass-roots TNT Fireworks B.A.S.S. Nation regional and championship tournaments.

The Berkley Bassmaster Elite at Lake Guntersville starts Thursday, May 20, and live coverage for all four days of the event can be streamed on and the FOX Sports digital platforms. FS1 will also broadcast live with the tournament leaders beginning at 8 a.m. ET on Saturday and Sunday.

About Pure Fishing
Pure Fishing, Inc. is the leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Hooker, Johnson®, JRC®, Mitchell®, PENN®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.