Berkley
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All new Berkley FORWARD Line
Purpose built for the ultimate in casting performance, line control, sensitivity, & smoothness for maximum success with your favorite finesse techniques.
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Berkley PowerBait MaxScent Crud Craw & Stank-Bug
Berkley, the leader in fishing innovation, expands its tournament-proven PowerBait MaxScent lineup
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Take Swimbaiting to a New Level With the Berkley PowerBait Unrigged CullShad
Combining the power of a big bait profile with versatile rigging options for the ultimate big bass catching weapon
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Berkley The 2024 Holiday Gift Guide
Explore Berkley’s Holiday Gift Guide for the season’s top fishing gear! ???? From best-selling baits to essential accessories, find the perfect gifts for anglers of all skill levels who love the water.
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Berkley PowerBait Unrigged CullShad
A versatile variation of the original CullShad, offering an alternative to the standard pre-rigged harness design.
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A Pre-Rigged Lifelike Crawfish Imitator—the Berkley PowerBait Clatter Craw
Looks like a craw, sounds like a craw, and tastes like PowerBait; the Clatter Craw is the epitome of performance and realism
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John McDiffit tops over 1200 anglers at 19th annual Berkley Big Bass
Randy Young wins a new Skeeter ZX 150 with the largest “under” 2.79.
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A Pre-Rigged Swimbait Assassin - the Berkley PowerBait Minnotator
An easy-to-fish pre-rigged swimbait designed for covering water and initiating strikes
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Fishing the Berkley Swamp Lord with Brandon Coulter
The Berkley Swamp Lord came out last year at ICAST, but the Major League Fishing Heavy Hitters on the Kissimmee Chain of Lakes in Florida in May might as well have been the official coming-out party.
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Berkley FORWARD Braid Line
Berkley FORWARD Braid Line Berkley’s newest line innovation is optimized and purpose built for forward-facing sonar
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Berkley Fusion19 Hybrid Jighead
Berkley Fusion19 Hybrid Jighead Berkley’s newest ultra versatile jighead for maximum fish catching abilities
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Keith Carson on Fishing the Berkley Nessie
Most are hard baits, but there are a few soft versions, like the Berkley Nessie, that are gaining in popularity.
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The new Berkley Nessie
Perfect for skipping and lethal when used with a variety of retrieval techniques.
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Elevate your arsenal with the Berkley Krej
Elevate your arsenal with the Berkley Krej and experience the synergy of advanced sonar technology, and expertly crafted lure performance. Learn more at https://www.berkley-fishing.com/krej & stock up online or at your local retailer
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Bass Fishing Hall of Famer Mike Iaconelli Goes All In with Berkley
Bass Fishing Hall of Famer Mike Iaconelli Goes All In with Berkley Bassmaster Elite Series Pro and fishing legend Michael Iaconelli adds hard baits and terminal tackle to his Berkley repertoire.
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Ruler of Topwater Frogs – the Berkley Swamp Lord
A hollow belly topwater frog that elicits explosive bites from big bass in the nastiest of environments
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New Berkley PowerBait Saltwater Shapes
Ever since its origin in 1988, PowerBait has developed a history of success in the freshwater fishing market
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