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  • 4 Brand New Items You Can't Miss from Abu Garcia and Berkley

    4 Brand New Items You Can't Miss from Abu Garcia and Berkley

    New Justin Lucas signature series topwater, a new plastic creature, nine-strand braid and 10.1:1 Rocket. Check 'em out here.

  • Berkley pro David Fritts Leads Day 1 at Bassmaster Elite event at Lake Oahe

    Berkley pro David Fritts Leads Day 1 at Bassmaster Elite event at Lake Oahe

    David Fritts of Lexington, N.C., takes the lead on the first day of the Berkley Bassmaster Elite at Lake Oahe presented by Abu Garcia, bringing 19  pounds, 7 ounces to the scales on Friday.

  • Berkley Pro Leads Day 1 at Bassmaster Elite | Results Posted

    Berkley Pro Leads Day 1 at Bassmaster Elite | Results Posted

    3 Westerners in Top-5 at Bassmaster Elite event at Lake Oahe in South Dakota

  • Berkley And Abu Garcia to Sponsor Bassmaster Elite At Lake Oahe This Week

    Berkley And Abu Garcia to Sponsor Bassmaster Elite At Lake Oahe This Week

    Berkley has signed on as title sponsor of the upcoming Bassmaster Elite Series tournament at South Dakota’s Lake Oahe, and sister company Abu Garcia has been named presenting sponsor, B.A.S.S. announced today.

  • Westernbass Magazine, Summer 2018

    Westernbass Magazine, Summer 2018

    Hi All, I would like to start off this issue by thanking all of our readers and our advertisers for making this magazine possible, your support for our site is greatly appreciated! If you haven’t seen the newly remodeled Fisherman’s Warehouse locations, Sacramento and Manteca, you must stop in and take a look. It is a whole new store! Looking at the tournament scene, there are many accomplishments to be congratulated, such as Bub Tosh with back-to-back wins in the last two WWBT Pro/Ams and Wayne Breazeale as his FLW win this past month made his 3rd major Clear Lake win in as many years. We are looking forward to this season’s topwater specialty events for the summer – BBT’s Snag Proof Open and FPT’s Ultimate Frog Challenge. They are always a blast. Thanks again to all of our readers. Good luck out there on the water. Wayne

  • Top-3 spots at Berkley Bassmaster Elite Event on Kentucky Lake Held by Lowrance pros

    Top-3 spots at Berkley Bassmaster Elite Event on Kentucky Lake Held by Lowrance pros

    Lowrance®, a world-leader in fishing electronics since 1957, mounted another commanding performance this weekend as Lowrance professional angler Wesley Strader won his first-ever Bassmaster Elite event, and the $100,000 prize. The tournament was held May 4-7 on Kentucky Lake in Paris, Tennessee.

  • 5 of the Best Berkley Hardbaits

    5 of the Best Berkley Hardbaits

    Berkley has made a name for themselves with line, plastics and recently their new series of hardbaits. They cover a wide range of techniques and all have great colors available. Here are five that deserve a closer look.

  • 5 Berkley Plastics Josh Betrand Has in His Boat Right Now

    5 Berkley Plastics Josh Betrand Has in His Boat Right Now

    Fishermen are always looking to see what each other has tied on or in the compartments of their boat. Bassmaster Elite Series Josh Bertrand gave us a look at 5 plastic baits that he has in his right now.

  • Berkley partnership with the Association of Collegiate Anglers Continues

    Berkley partnership with the Association of Collegiate Anglers Continues

    Berkley continues its support and partnership with the Association of Collegiate Anglers (ACA) and the Cabela’s Collegiate Bass Fishing Series as an official sponsor for the 2018 fishing season. As a Series partner, Berkley will enjoy a wide range of promotions with collegiate anglers throughout the nation at each of the Cabela’s Collegiate Bass Fishing Series events including being the presenting sponsor for the Cabela’s Collegiate Big Bass Bash.

  • ABU GARCIA AND BERKLEY JOIN FLW SPONSORSHIP LINEUP

    ABU GARCIA AND BERKLEY JOIN FLW SPONSORSHIP LINEUP

    Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, announced a sponsorship agreement with Abu Garcia and Berkley to feature fishing tackle, rods, reels and apparel at all FLW-sanctioned bass fishing tournaments in 2018. The deal reestablishes a partnership between the two outdoors-industry leaders, who also partnered in the 2000 to 2009 seasons. Financial terms of the deal were not disclosed.

  • New thermally fused BERKLEY® FireLine® Ultra 8™ won top prizes

    New thermally fused BERKLEY® FireLine® Ultra 8™ won top prizes

    The new thermally fused BERKLEY® FireLine® Ultra 8™ won top prizes at the 2018 Big Rock East AND West Shows, taking place in Raleigh, North Carolina and Las Vegas, Nevada, respectively, receiving Best New Product in the Fishing Line Category. FireLine Ultra 8 is the toughest FireLine on the market and will help anglers of all levels build the confidence to cast into structure and brush where the bigger fish like to hide.

  • Duel Hardcore Lipless and Two Berkley Powerbait Max Scent Plastics Put Day 3 Bass in the Boat for Bobby Lane Bassmaster Open Win

    Duel Hardcore Lipless and Two Berkley Powerbait Max Scent Plastics Put Day 3 Bass in the Boat for Bobby Lane Bassmaster Open Win

    Bobby Lane of Lakeland, Fla., won the 2018 Bass Pro Shops Bassmaster Eastern Open No. 1 held on Kissimmee Chain of Lakes out of Kissimmee, Fla., with a three-day total of 60 pounds.

  • Bobby Lane Holds 12-Pound Lead at Kissimmee Bassmaster Opens with help of a Berkley Powerbait Max Scent stickworm called The General

    Bobby Lane Holds 12-Pound Lead at Kissimmee Bassmaster Opens with help of a Berkley Powerbait Max Scent stickworm called The General

    Bobby Lane of Lakeland, Fla., maintains the lead on the second day of the Bass Pro Shops Bassmaster Eastern Open No. 1 held on Kissimmee Chain of Lakes out of Kissimmee, Fla., with a two-day total of 42 pounds.

  • The 4 Best Soft Swimbaits from Berkley

    The 4 Best Soft Swimbaits from Berkley

    Rigging versatilty, action, sizes, design... each of these 4 swimbaits have features that put them at the top of the 4 best soft swimbaits list from Berkley

  • Bassmaster Events Names Berkley and Abu Garcia Premier Sponsors

    Bassmaster Events Names Berkley and Abu Garcia Premier Sponsors

    Berkley and Abu Garcia, two of Pure Fishing’s global family of quality fishing tackle brands, have signed on as premier sponsors of the Bassmaster Classic and other bass fishing series and events, B.A.S.S. announced today.

  • Rigging How-To | Lunch Worm and King Tail Rigging with Skeet Reese

    Rigging How-To | Lunch Worm and King Tail Rigging with Skeet Reese

    The PowerBait® MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch fish. The soft yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

  • Westernbass Magazine, Winter 2018

    Westernbass Magazine, Winter 2018

    Hi Anglers, Can you believe another fishing season is behind us? It goes so fast! As usual, the winter hiatus means the boat and sports shows are upon us. WesternBass will once again be at the International Sportsmens Expo (ISE) hosting the casting tank and all the bassin’ seminars. Be sure and stop by and say hi! During this off-season, we were able to create some enhancements to the WesternBass.com digital mag. We hope you enjoy the new look and feel. We would like to ask that when you are thinking of your tackle, gear and boat purchases that you remember our sponsors. They are the reason that the WesternBass site and magazine is available to all viewers for FREE and speaking of site sponsors, we want to welcome two new ones – Trapper Tackle and Boulder Boats. We also want to introduce a new feature by one of our long-term sponsors, Dr. Trolling Motor. They will now be helping to answer your trolling motor questions within the forums; so, if you have one, please feel free to post it. In closing, I want send my condolences to Cooch’s family. Since I’ve been a part of WesternBass, Cooch was right there to answer questions and offer advice. I was fortunate enough to spend time on the water with him and have been proud to utilize the site to host the C.O. Pro / Teen information as Cooch needed. I am sure he is stilling tossin’ a jig in the big pond in the sky. He will be greatly missed. I wish you and your family a Merry Christmas and Happy New Year... Wayne

  • NEW Berkley® Juke

    NEW Berkley® Juke

    Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning.

  • 5 Best Berkley Dropshot Baits

    5 Best Berkley Dropshot Baits

    From creatures to worms, here are the 5 best Berkley baits to power your dropshot for targeting bass.

  • Berkley® Snap Jigs

    Berkley® Snap Jigs

    The Berkley Snap Jig is a versatile action jig head that pairs with your favorite soft plastics. The Snap Jig can be fished both vertically over structure and for suspended fish in open water and ice, or cast and retrieve for side to side and backward and forward dynamic darting action.