Entrance into Saltwater Fishing Lure Market

Catch Co. Announces Entrance into Saltwater Fishing Lure Market with SaltNative Line

Chicago – IL, – Catch Company, the creator of brands like Karl’s Bait & Tackle, BioSpawn, 10,000 Fish, Mystery Tackle Box and more, is giving anglers even more ways to experience Catch Co.’s expertise on the water with the launch of SaltNative, a new entrant into the saltwater fishing lure category. The all new SaltNative brand was created in collaboration with Lawson Lindsey, an avid south Florida fisherman and YouTube content creator. Developed with the inshore angler in mind, SaltNative focuses on the main lures that will attract fishing enthusiasts from the northeast, southeast, Florida panhandle, or Texas Gulf coast.

“Collaborating with Catch Co. on the SaltNative brand has been an awesome experience. They really incorporated my input and specific requests when it came to each bait. I wanted to create a brand and lineup that would be versatile enough for inshore saltwater anglers in any area of the country, and I think we knocked it out of the park, I can’t wait to further expand the lineup,” said Lawson Lindsey, YouTube content creator and SaltNative/Catch Co. collaborator.

SaltNative Product Lineup

The featured baits in the lineup are made of custom designs, innovative features and a variety of colors. Highlights include:

  • The SaltNative Skelly Swim is a paddletail swimbait and killer baitfish imitator that features a lifelike tail kicking action when swimming at any speed.
  • The Skelly Shrimp comes pre-rigged on a keel weighted hook, ready to fish right out of the package. The shrimp is also equipped with a jointed rear tail section and an added mesh layer in the body for extra durability.
  • The lineup features two hard baits -- the Mad Minnow, a classic floating jerkbait with super strong hooks and split rings, and the Beast Walker, a beefy topwater walking bait that is perfect for long casts
  • Other staples of inshore saltwater fishing round out the SaltNative brand, including casting spoons, available in Gold or Silver, in ½ oz, ¾ oz, and 1 oz sizes, as well as a bucktail jig in White or Chartreuse, offered in ¼, ½, 1, 1.5 or 2 oz weights.

“With the SaltNative brand, our goal is to leverage our experience creating customer insights driven brands to develop a nationally available inshore saltwater brand that can be as successful for the surf fisherman in Montauk, the angler fishing canals and jetties in Florida, and the Louisiana marsh fisherman,” said Eli Rosenberg, Director of PR & Media at Catch Co.

SaltNative is currently available on Karl’s Bait and Tackle and will be coming to retail shelves in 2021. Catch Co. and Karl’s Bait & Tackle have also partnered with Yeti for a SaltNative Treasure Hunt Giveaway, where one winner will receive one of every color of SaltNative bait, along with a Yeti Tundra 45, with a total value over $500.

About The Catch Company

With the mission of helping anglers “Explore Your Passion,” Catch Co. feeds endless appetites for product innovation, experimentation discovery, learning and nature through fishing. Founded in 2012 by CEO and fishing enthusiast Ross Gordon, Catch Co. is the creator of the Mystery Tackle Box – a monthly subscription box of lures and tackle for beginner and expert anglers alike, as well as original brands 10,000 Fish, BioSpawn, Hard Hat Jigs, Heavy Metal Tungsten, and Stickies Hooks. Catch Co. collaborations include Bubonic, GameChanger Lures, Googan Squad, SaltNative and Mike Bucca’s Baby Bull Shad. For more information, to shop with us through Karl’s Bait & Tackle, or to view the original “Unchartered” content series, visit www.catchco.com.