Lure

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  • Half-Ounce Topwater Walking Popper Introduced by Odin Lure

    Half-Ounce Topwater Walking Popper Introduced by Odin Lure

    Designed primarily for freshwater fishing, Odin Lure Company’s new floating Frigg .5 oz. Top-Water Walking Popper features a built-in fish-attracting rattle chamber and a patented bait well that can be filled with Odin’s specially crafted fish attractant called Fish Smack to leave an irresistible scent trail. The Frigg half-ounce popper was designed with a large cupped face to churn plenty of water and create the surface disturbance that attracts bass and other freshwater fish. With five hand-painted and signed lures to choose from—Blue Bird, Old Gold, Overcast, Silver Side and Tiger Side—there is one for every fish and fishing situation.

  • Lure Lock adds FLW Tour Pro’s

    Lure Lock adds FLW Tour Pro’s

    Lure Lock is excited to announce that it has added five FLW Tour Pro’s to its already impressive stable of professional bass anglers using the Lure Lock cases to handle their tackle storage needs.  The group of FLW Tour anglers includes the defending Forrest Wood Cup Champion Justin Atkins, three-time FLW Tour Angler of the Year Andy Morgan, two-time FLW Tour winner Jason Lambert, as well as upcoming starts Michael Neal and Braxton Setzer.

  • Hollow Body Craw from LIVETARGET Announced Best Freshwater Soft Lure at ICAST

    Hollow Body Craw from LIVETARGET Announced Best Freshwater Soft Lure at ICAST

    Create the most realistic and lethal crawfish imitation ever made. Those were the marching orders given to the progressive lure designers at LIVETARGET. They responded by cleverly synthesizing two distinct lure families – bass jigs and hollow body baits – and fortified their creation with ultra-realistic anatomical features and biomimetic action to yield the paradigm-shifting Hollow Body Craw.

  • Topwater Lure Challenge includes a R2S Whopper Plopper VIDEO

    Topwater Lure Challenge includes a R2S Whopper Plopper VIDEO

    In this Topwater Lure Fishing Challenge, i use my custom painted topwater lures and attempt to catch a bass on all of them. Can i do it? Watch to find out!

  • Non-GEL Cases from Lure Lock

    Non-GEL Cases from Lure Lock

    Lure Lock has launched a full line of high-quality tackle boxes without its ElasTak gel.  “We recognized the need for a Lure Lock case that comes without our proprietary gel,” stated Jessica Kriesel, marketing coordinator. “The addition of non-gel cases to our product line creates a true tackle storage solution for every need.”

  • Matching Your Knot to Your Lure Like the Pros

    Matching Your Knot to Your Lure Like the Pros

    By

    We asked FLW Tour pros, Bryan Thrift and Matt Arey, what knots they tie for different scenarios.

  • Seth Feider Partners with Lure Lock

    Seth Feider Partners with Lure Lock

    Lure Lock has entered into a multi-year partnership with Bassmaster Elite Series Angler, Seth Feider.  Feider, who has been competing on the Bassmaster Elite Series for three years, was the 2016 Toyota Bassmaster Angler of the Year event winner on Lake Mille Lacs and just competed in his first Bassmaster Classic, where he finished 18th place and received the Big Bass award on day three of the event.

  • Bill Dance Joins Lure Lock

    Bill Dance Joins Lure Lock

    Lure Lock is excited to announce that it has entered into a multi-year partnership with legendary fishing icon and TV personality, Bill Dance.  Bill Dance has grown his brand into a multi-media empire, stemming from his success during the early days of the Bassmaster Tournament Trail and into two television shows, Bill Dance Outdoors and Bill Dance Saltwater Outdoors.

  • Branded Rat-L-Traps Given Away From Lure Lock

    Branded Rat-L-Traps Given Away From Lure Lock

    Lure Lock is giving attendees of the Bassmaster Classic Expo in Greenville, South Carolina a FREE Rat-L-Trap branded with the Lure Lock logo. Simply stop by the Lure Lock booth (#3024) any of the three days that the Expo is open.

  • Pro Bass Angler Matt Lee Joins Lure Lock

    Pro Bass Angler Matt Lee Joins Lure Lock

    Lure Lock and Bassmaster Elite Series Angler, Matt Lee, have agreed to terms on a multi-year partnership.  Lee has been competing on the Bassmaster Elite Series for three years now, following his win at the 2012 Carhartt Bassmaster College Championship and competing in the 2013 Bassmaster Classic.

  • Lure Lock Will Change the Fishing Tackle Storage Game

    Lure Lock Will Change the Fishing Tackle Storage Game

    Tak Logic is excited to announce the launch of Lure Lock, a new product for the angler looking to take their fishing tackle storage to the next level.

  • Six Secret Ways to Fish the Real Ned Rig by the Developer Ned Kehde

    Six Secret Ways to Fish the Real Ned Rig by the Developer Ned Kehde

    The Real Ned Rig, Please Step Forward Legendary angler Ned Kehde chronicles namesake lure & how to fish it

  • Yamamoto Hottest Lure Almost Didn't Make it Off The Cutting Room FLoor | ICYMI Interesting Story

    Yamamoto Hottest Lure Almost Didn't Make it Off The Cutting Room FLoor | ICYMI Interesting Story

    One day when he looked for it, the bait was gone. Unbeknownst to him, it had fallen on the floor and had been cut it in half by a wheel of his office chair

  • Easy way to rig a shad tail to a jig head to keep your lure swimming straight

    Easy way to rig a shad tail to a jig head to keep your lure swimming straight

    If you have a soft plastic that don't swim straight you might not even get a bite if the fish are finicky.

  • LIVETARGET Lure Size Tip

    LIVETARGET Lure Size Tip

    LIVETARGET Lure Size Tip

  • LIVETARGET Lure Size Tip | Click for Quick Vid

    LIVETARGET Lure Size Tip | Click for Quick Vid

    Easy way to determine the size of your favorite LIVETARGET lure.

  • Bass Eats Lure in Ultra Clear Underwater Gopro Footage

    Bass Eats Lure in Ultra Clear Underwater Gopro Footage

    Bass Eats Lure in Ultra Clear Underwater Gopro Footage

  • The Bad Shad | A Hard Bait in Action

    The Bad Shad | A Hard Bait in Action

    Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning.

  • Pending World Record spotted bass update: Lure finally revealed

    Pending World Record spotted bass update: Lure finally revealed

    Dulleck holds a pair of Dirty Jigs Finesse footballs rigged with a Double Tail by Gary Yamamoto Custom Baits

  • Cold Water Hard Baits with Adrian Avena

    Cold Water Hard Baits with Adrian Avena

    By

    When the water temperature dips, it is time to pull out your hard baits for catching bass. Bassmaster Elite Series angler Adrian Avena hails from New Jersey and has years of cold water experience. He agrees that hard baits are top producers during the colder months.