Lure
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How vibrations are generated by a lure
The "fathers of lure vibration" had this subject all sorted out in the late 1800s/early 1900s.
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Highly Anticipated Lure in Stock!
The new Pitchin’ Puppet was originally planned as an early 2024 introduction. But there was a problem.
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Toby Keith Acquires Lure Company
Arguably the most prolific self-directed creative force in country's modern era, Toby Keith has amassed 42 top 10 hits, 32 No. 1s, 40 million albums sold
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The latest lure innovation from Japan
A unique action that gets bites when other lures are ignored. The Mag Dive is a big game Diving Pencil. It starts with a floating position on the surface and with a sweep of the rod it dives 6 inches under the surface and has a quick 8-12 inch side to side darting action, before rising back to the surface. The internationally patented magnetic bullet weight transfer system gives this lure extreme casting distance and accuracy. An excellent choice for chasing Yellowfin and Bluefin Tuna offshore or Striped Bass and Trevally species inshore. Available later this summer at your favorite online or local retailer.
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70th Anniversary of Al’s Goldfish Lure Company
For Al’s Goldfish Lure Company, 2022 is a very special year, a significant milestone in its corporate evolution.
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Best Winter Bass Lure of All Time and How to Make It Better for Cold Water VIDEO
Why it is, How to fish it and Mods to make it even better for winter
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Lure Picks to Fish Right Now
Prime time fishing is upon us and it’s the perfect opportunity to try something new—and proven—by pros and everyday anglers alike.
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Gary Dobyns’ Cold Water Lure Choices Part 2
In part one, Gary Dobyns went over two tried and true ways to catch a wintertime giant. Jigs and swimbaits catch big ones, but he has also caught many lunkers with finesse and reaction techniques. Here, he breaks that down for us.
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Cold Water Lure Choices with Gary Dobyns
From the middle of January until about the middle of March is always a great time for big fish
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