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  • The latest lure innovation from Japan

    The latest lure innovation from Japan

    A unique action that gets bites when other lures are ignored. The Mag Dive is a big game Diving Pencil. It starts with a floating position on the surface and with a sweep of the rod it dives 6 inches under the surface and has a quick 8-12 inch side to side darting action, before rising back to the surface. The internationally patented magnetic bullet weight transfer system gives this lure extreme casting distance and accuracy. An excellent choice for chasing Yellowfin and Bluefin Tuna offshore or Striped Bass and Trevally species inshore. Available later this summer at your favorite online or local retailer.

  • Clear Water Lure

    Clear Water Lure

    When you can see down 20-ft, what can the bass see?

  • 70th Anniversary of Al’s Goldfish Lure Company

    70th Anniversary of Al’s Goldfish Lure Company

    For Al’s Goldfish Lure Company, 2022 is a very special year, a significant milestone in its corporate evolution.

  • Best Winter Bass Lure of All Time and How to Make It Better for Cold Water VIDEO

    Best Winter Bass Lure of All Time and How to Make It Better for Cold Water VIDEO

    Why it is, How to fish it and Mods to make it even better for winter

  • Al’s Goldfish Lure

    Al’s Goldfish Lure

    A Must for Serious Winter Anglers

  • Big Bronzeback takes my lure at 55ft VIDEO

    Big Bronzeback takes my lure at 55ft VIDEO

    This was only fish of the day and it was work

  • Lure Picks to Fish Right Now

    Lure Picks to Fish Right Now

    Prime time fishing is upon us and it’s the perfect opportunity to try something new—and proven—by pros and everyday anglers alike.

  • Absolute Best Lure For Trout VIDEO

    Absolute Best Lure For Trout VIDEO

    We detail how to use the marabou jig

  • Gary Dobyns’ Cold Water Lure Choices Part 2

    Gary Dobyns’ Cold Water Lure Choices Part 2

    By

    In part one, Gary Dobyns went over two tried and true ways to catch a wintertime giant. Jigs and swimbaits catch big ones, but he has also caught many lunkers with finesse and reaction techniques. Here, he breaks that down for us.

  • Cold Water Lure Choices with Gary Dobyns

    Cold Water Lure Choices with Gary Dobyns

    By

    From the middle of January until about the middle of March is always a great time for big fish

  • Impossible to Categorize Lure VIDEO

    Impossible to Categorize Lure VIDEO

    Different than any other lure you've tied on

  • Are Bananas Actually Bad Luck?

    Are Bananas Actually Bad Luck?

    Are Bananas Bad Luck on a Fishing Trip? Fact or Fiction?

  • Entrance into Saltwater Fishing Lure Market

    Entrance into Saltwater Fishing Lure Market

    Catch Company, the creator of brands like Karl’s Bait & Tackle, BioSpawn, 10,000 Fish, Mystery Tackle Box and more, is giving anglers even more ways to experience Catch Co.’s expertise on the water with the launch of SaltNative,

  • Classic Lure Returns

    Classic Lure Returns

    Anglers in the know want to keep their secret a secret. That is, until such a lure goes out of production

  • Best Lure For Striped Bass VIDEO

    Best Lure For Striped Bass VIDEO

    Catching & Cooking Yummy Fish

  • TakLogic Technology from Lure Lock

    TakLogic Technology from Lure Lock

    The 4-inch deep tackle box, complete with Tak Logic Technology Gel and 4-in-1 box offers a unique divider system allowing anglers to customize their box from one to 24 compartments, or remove all the dividers altogether and use the two, one-inch trays for three levels of tackle organization.

  • National Professional Anglers Association  joins Lure Lock

    National Professional Anglers Association joins Lure Lock

    Lure Lock the premier manufacturer of tackle boxes and the company that literally turned the fishing tackle storage world upside down, is proud to announce that it has signed on as a supporting partner of the National Professional Anglers Association for the 2020 season.

  • Strike King Lure Co. files notice of layoffs

    Strike King Lure Co. files notice of layoffs

    The company filed a notice with the Tennessee Department of Workforce Development about the permanent layoffs,

  • New Ultra Thin tackle box from Lure Lock

    New Ultra Thin tackle box from Lure Lock

    Lure Lock continues to drive innovation and technology in the tackle management category with the introduction of the new Ultra Thin tackle box.

  • Lure ID

    Lure ID

    Anyone remember the name of this lure?