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  • New 4-inch Deep Box Released by Lure Lock

    New 4-inch Deep Box Released by Lure Lock

    Lure Lock continues to lead the tackle management world with the introduction of its new 4-inch deep tackle box, complete with Tak Logic Technology Gel.

  • Injected Core Technology the Next Generation of Lure Innovation from LIVETARGET

    Injected Core Technology the Next Generation of Lure Innovation from LIVETARGET

    LIVETARGET has earned the reputation of producing some of the most life-like lures on the water. Always striving to Match-the-Hatch™, LIVETARGET introduces Injected Core Technology (ICT): a whole new innovation in bait design that offers even more realism on a number of levels.  Recognizing that traditional manufacturing techniques lack both realism and detail, LIVETARGET has developed a specialized injection process that merges realism and function like never before.

  • Man Pleads Guilty to Fishing Lure Scam

    Man Pleads Guilty to Fishing Lure Scam

    Prosecutors say 37-year-old Andrew J. Reyment of Cecil embezzled approximately $350,000

  • Kolder Canada Signed by Lure Lock

    Kolder Canada Signed by Lure Lock

    Lure Lock has retained Kolder Canada as its sales agency of record in Canada to accelerate the growth of Lure Lock in the Canadian market and bring the popular line of cases featuring the Tak Logic Technology and the award winning Lure Lock carrier to anglers all across Canada.

  • Scott Martin Joins Lure Lock

    Scott Martin Joins Lure Lock

    Lure Lock is pleased to announce that it has signed twenty-year FLW Pro Scott Martin to its well established national pro team. Martin has tallied six FLW Tour wins in his career, winning the 2011 Forrest Wood Cup and FLW Tour Angler of the Year title in 2015. Martin is currently in 2nd place in the 2019 FLW Tour Angler of the Year standings.

  • Southern Lure’s Iconic Scum Frog™ and Bass Rat™ Brands Acquired

    Southern Lure’s Iconic Scum Frog™ and Bass Rat™ Brands Acquired

    American Baitworks Acquires Southern Lure Company Southern Lure’s Iconic Scum Frog™ and Bass Rat™ Brands Positioned for Growth with New Investment in Product Design and Marketing

  • Lure Lock Adds Jason Lambert to Pro Staff

    Lure Lock Adds Jason Lambert to Pro Staff

    Lure Lock is pleased to announce that it has signed Jason Lambert to its impressive and growing stable of professional bass anglers.

  • Matching Fishing Line to Lure Action VIDEO

    Matching Fishing Line to Lure Action VIDEO

    Techniques and Conditions Dictate Fishing Line Choices with Randy Pringle

  • Matching Fishing Line to Lure Action VIDEO

    Matching Fishing Line to Lure Action VIDEO

    Techniques and Conditions Dictate Fishing Line Choices with Randy Pringle

  • Lure Lock adds Bassmaster Elite Series rookie Patrick Walters

    Lure Lock adds Bassmaster Elite Series rookie Patrick Walters

    Lure Lock is pleased to announce that it has signed Bassmaster Elite Series rookie Patrick Walters to its stable of elite bass anglers. Walters qualified for the Elite Series via the Bassmaster Open Series and has assembled a successful resume while fishing both the Bassmaster and FLW College circuits, including winning the FLW College National Championship in 2015.

  • Larry Dahlberg Spearheads Lure Project in Costa Rica

    Larry Dahlberg Spearheads Lure Project in Costa Rica

    The new ruling has survived many court challenges and even today the shrimp industry and INCOPESCA, the government agency that manages the country’s fisheries, is conducting technical studies on alternative sustainable methods of trawling.

  • Lure Care Convo

    Lure Care Convo

    After throwing multiple type lures, I need a way to hang dry them before I put them in the storage compartment.

  • 3 handpicked lures by legendary angler Bill Dance in Lure Lock

    3 handpicked lures by legendary angler Bill Dance in Lure Lock

    For a limited time, when anglers purchase a medium sized Lure Lock LL2 case featuring its patented ElasTak Gel, they will receive with three handpicked lures by legendary angler Bill Dance.

  • Half-Ounce Topwater Walking Popper Introduced by Odin Lure

    Half-Ounce Topwater Walking Popper Introduced by Odin Lure

    Designed primarily for freshwater fishing, Odin Lure Company’s new floating Frigg .5 oz. Top-Water Walking Popper features a built-in fish-attracting rattle chamber and a patented bait well that can be filled with Odin’s specially crafted fish attractant called Fish Smack to leave an irresistible scent trail. The Frigg half-ounce popper was designed with a large cupped face to churn plenty of water and create the surface disturbance that attracts bass and other freshwater fish. With five hand-painted and signed lures to choose from—Blue Bird, Old Gold, Overcast, Silver Side and Tiger Side—there is one for every fish and fishing situation.

  • Lure Lock adds FLW Tour Pro’s

    Lure Lock adds FLW Tour Pro’s

    Lure Lock is excited to announce that it has added five FLW Tour Pro’s to its already impressive stable of professional bass anglers using the Lure Lock cases to handle their tackle storage needs.  The group of FLW Tour anglers includes the defending Forrest Wood Cup Champion Justin Atkins, three-time FLW Tour Angler of the Year Andy Morgan, two-time FLW Tour winner Jason Lambert, as well as upcoming starts Michael Neal and Braxton Setzer.

  • Hollow Body Craw from LIVETARGET Announced Best Freshwater Soft Lure at ICAST

    Hollow Body Craw from LIVETARGET Announced Best Freshwater Soft Lure at ICAST

    Create the most realistic and lethal crawfish imitation ever made. Those were the marching orders given to the progressive lure designers at LIVETARGET. They responded by cleverly synthesizing two distinct lure families – bass jigs and hollow body baits – and fortified their creation with ultra-realistic anatomical features and biomimetic action to yield the paradigm-shifting Hollow Body Craw.

  • Topwater Lure Challenge includes a R2S Whopper Plopper VIDEO

    Topwater Lure Challenge includes a R2S Whopper Plopper VIDEO

    In this Topwater Lure Fishing Challenge, i use my custom painted topwater lures and attempt to catch a bass on all of them. Can i do it? Watch to find out!

  • Non-GEL Cases from Lure Lock

    Non-GEL Cases from Lure Lock

    Lure Lock has launched a full line of high-quality tackle boxes without its ElasTak gel.  “We recognized the need for a Lure Lock case that comes without our proprietary gel,” stated Jessica Kriesel, marketing coordinator. “The addition of non-gel cases to our product line creates a true tackle storage solution for every need.”

  • Matching Your Knot to Your Lure Like the Pros

    Matching Your Knot to Your Lure Like the Pros

    By

    We asked FLW Tour pros, Bryan Thrift and Matt Arey, what knots they tie for different scenarios.

  • Seth Feider Partners with Lure Lock

    Seth Feider Partners with Lure Lock

    Lure Lock has entered into a multi-year partnership with Bassmaster Elite Series Angler, Seth Feider.  Feider, who has been competing on the Bassmaster Elite Series for three years, was the 2016 Toyota Bassmaster Angler of the Year event winner on Lake Mille Lacs and just competed in his first Bassmaster Classic, where he finished 18th place and received the Big Bass award on day three of the event.