LIVETARGET does what feels naturall

LIVETARGET does what feels natural, partners with Traditions Media


Niagara-On-the-Lake, Ontario – A unique blend of science, art and craft; unmatched attention to detail; unwavering commitment to making better baits: these are the characteristics that have elevated LIVETARGET in the hyper-competitive tackle market.

And now, it's time to trumpet the LIVETARGET story, tout not only the exacting design and development process that spawns every LIVETARGET lure, but also how specific lure models match specific situations to outfish anything else you could cast.

That LIVETARGET story will now be crafted and told by Traditions Media. 

"Since introducing LIVETARGET to the public in 2008, we have built an incredibly diverse library of baits that Match-The-Hatch®, which describes our process for designing and manufacturing the most anatomically accurate lures available," said Grant Koppers, LIVETARGET founder and President.

"At LIVETARGET, we strive to represent nature to the highest degree possible," Koppers continued. "Now it's time to do some teaching. We need to educate buyers, retailers and the general fishing trade about the features that position LIVETARGET lures above every other brand. And, ultimately, we need to teach anglers about the ways that our hard baits, soft baits and wire baits will help them catch more fish. Traditions Media is uniquely positioned to help us deliver the compelling LIVETARGET message to both audiences."

Every LIVETARGET bait is not only inspired by nature, but endeavors to replicate the action, three-dimensional anatomical features and intricate color patterns of natural prey that cause predatory fish to make aggressive, immutable feeding decisions. What are the measurable results of this exacting attention to detail? Baits that aren't nipped at, but engulfed. Fish that aren't lightly hooked and lost before they are ever seen, but rather pinned tight with premium components and later featured on Facebook and Instagram posts.

"Partnering with LIVETARGET feels so natural," said Noel Vick, President of Traditions Media. "We've been fishing their baits in the background for years. LIVETARGET lures have been essential to many of our fishing stories because, quite simply, the baits work.

"Sharing the tools and techniques to catch more fish is philosophically fundamental to the Traditions Media team. We're excited to partner with a company that also measures success on the water by pounds and inches in the livewell."

Whether you chase toothy critters in the pine-studded north, bucketmouth bass in the slop, pelagic stripers in southern reservoirs or bull reds in the salt marshes, LIVETARGET offers a premium bait that will increase your catch.


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