Lures
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Four 13 Fishing Lures for Summer Fishing with an AOY
Since joining the professional ranks, Michigan pro Ron Nelson won the FLW Tour Rookie of the Year in 2019 and Angler of the Year in 2020.
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Rapala Lures | Their Success Secret
For 85 years, since the invention of the Original Floating® Rapala® lure in 1936, there’s no lure that has earned more world records or has been responsible for more tournament wins than the Rapala® lure
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Jackall Lures expands
Known for its premium lures to target largemouth and smallmouth bass in open water, Jackall Lures expands its TN50 crankbait lineup to address the growing trend in using lipless cranks for ice fishing.
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All-New BioSpawn ExoPod Lures Line
The BioSpawn ExoPod features a sectioned bait fish body similar to the BioSpawn ExoSwim, with craw appendages mirroring those found on other BioSpawn lures.
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Two Must-Have Early Season Lures with Keith Combs
Many anglers fish these two lures heavily in the weeks leading up to the spawn, but Combs says they deserve a chance even when the bass are on beds.
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Christmas Gift Guide | Lures
Picking a handful of lures that you have confidence in is usually a better approach then randomly buying items. These six baits listed above are consistent performers and will catch fish anywhere.
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TWO ICONIC FISHING LURES COMBINED
It's perfect for hooking up with everything from trophy largemouth bass and northern pike to panfish and crappie.
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Underwater Camera Footage of Bass Biting Lures & Their Behavior VIDEO
Follow along as I bring out an underwater camera to show you LIVE footage of bass on my Lowrance HDS unit.
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Lures for 2020 from Z-Man
Based on growing demand for more varieties of ElaZtech® softbaits, corresponding terminal tackle options, spinnerbaits, and ChatterBait® bladed jigs, Z-Man is thrilled to unveil 17 new products for the 2020 season.
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Silent Killers | 4 Lures that Still Dominate
The LBJ and 3 others that consistently whack 'em after all these years
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Design Raises the Bar for Shrimp Imitating Lures
LIVETARGET Fleeing Shrimp is a cocktail of profile, action & scentt
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HD-Orca Offshore Topwater Lures Released from Shimano
Fishing on the surface is a pure adrenaline rush. And while trout and bass anglers can talk about their excitement all they want, nothing compares to a big tuna out in the deep blue exploding on a topwater lure.
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