Tulsa, Okla. – Lowrance^®, a world-leading brand in fishing electronics since 1957, announced retail-price reductions up to $400 on HDS Gen2 Touch models and bundles, beginning September 1, 2015.

The award-winning HDS Gen2 Touch fishfinder/chartplotter series gives users a high-definition, easy-to-use color touchscreen display with built-in Broadband Sounder™, StructureScan^® HD and GPS chartplotting capabilities. Each system delivers the most expansive selection of cartography on the market including Lake Insight^®, Nautic Insight^®, Insight Genesis^®, C-Map by Jeppesen^® Max-N™ charts, Navionics^® and more. HDS Gen2 Touch units are plug-and-play compatible with award-winning accessories including Broadband Radar™, SpotlightScan™ Sonar and GoFree™ WIFI-1 module.

Retail prices have been reduced on various HDS Gen2 Touch models sizes – including StructureScan HD bundles – as follows: $200 on the HDS-7 Gen2 Touch, $300 on the HDS-9 Gen2 Touch and $400 on the HDS-12 Gen2 Touch. This price reduction is applicable only for purchases made in the United States and Canada.

For more information about the HDS Gen2 Touch series – including more than 300 ratings and reviews by current owners – please visit http://www.lowrance.com/en-US/Products/HDS-Gen2-Touch/.