|BIRMINGHAM, Ala. — B.A.S.S. announced today that Mountain Dew will be a local partner for four 2016 Bassmaster Elite Series events, starting with the first tournament March 17-20 at Palatka on Florida's St. Johns River.|
"We're excited to be teaming with an iconic brand like Mountain Dew for what promises to be one of the best Elite Series in B.A.S.S. history," said Bruce Akin, CEO of B.A.S.S. "B.A.S.S. has assembled a team of sponsors that are leaders in their industries, both within the sportfishing arena and beyond it. Mountain Dew has a history with the sport, and we are thrilled to have them in the B.A.S.S. family."
That family also includes fan-favorite and veteran Elite Series pro Gerald Swindle of Warrior, Ala., who continues his role as a Mountain Dew athlete, branding his jersey, boat, and truck with the soft drink logo.
Besides the St. Johns tournament, Mountain Dew also will partner with B.A.S.S. to sponsor events at Winyah Bay, South Carolina, April 7-10; Wheeler Lake, Alabama, April 28-May 1; and Mississippi River, Wisconsin, Sept. 8-11. The brand will be featured in a hospitality tent, as well as exhibit space, at all four.
Mountain Dew first joined with B.A.S.S. as a supporting sponsor of all Bassmaster tours in 2013. Additionally, it was a presenting sponsor for the 2014 Bassmaster Classic.
As a local partner for four Elite events in 2016, Mountain Dew also will receive exposure across B.A.S.S.'s multimedia platforms, including Bassmaster and B.A.S.S. Times magazines, The Bassmasters television show, Bassmaster.com website and B.A.S.S.'s social media channels.
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport. Headquartered in Birmingham, Ala., the 500,000-member organization's fully integrated media platforms include the industry's leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2), social media programs and events. For more than 45 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, B.A.S.S. Nation, Carhartt Bassmaster College Series presented by Bass Pro Shops, Costa Bassmaster High School Series, Toyota Bonus Bucks Bassmaster Team Championship and the ultimate celebration of competitive fishing, the GEICO Bassmaster Classic presented by GoPro.