Pradco Strengthens Relationship With Providence Marketing Group
With Providence Marketing Group
Birmingham, AL- PRADCO Outdoor Brands, the parent company for Moultrie game cameras and feeders, Code Blue scents, Summit treestands, and Knight and Hale game calls, has strengthened its existing partnership with Providence Marketing Group by adding public relations to PMG's list of responsibilities.
"We are thrilled to deepen our relationship with Jeff and the entire Providence Marketing Group team," says Bart Stephens, VP of POB's hunting division. "He's proven to operate with integrity, valuing substance over style—and that makes PMG a good fit for POB.
"POB has such a large slate of new products hitting the market, we knew we could not handle this alone," continued Bart. "Our products deserve—and our retail partners demand—a fully integrated marketing launch … and public relations is a huge piece of that overall plan."
Under this expanded partnership, Providence Marketing Group is responsible for all public relations efforts on behalf of PRADCO Outdoor Brands, including the launch of all new products and the incubation of their growth—within the industry and with consumers as well. This elevated partnership builds upon the media buying strategy that the PMG and POB relationship was built upon.
"We've worked with POB for a number of years now, but primarily at the media buying level," says Jeff Bergmann, president of Providence Marketing Group. "PRADCO Outdoor Brands has established itself as a pillar of the industry in each of its respective categories, and there are some very big things coming down the pipe in 2016. It's an honor and, quite frankly—extremely exciting—to work with these brands and these people on what's coming up."
"We've been very impressed with how Jeff has developed and built his team," adds Bart. "He has always gone above and beyond, and we are happy to be a part of the growth of his agency."
For POB-related questions, resources or more information about any of POB's brands, contact Jeff Bergmann: jeff@providencemarketinggroup.net.
About PRADCO Outdoor Brands
PRADCO Outdoor Brands (POB), a division of EBSCO Industries Inc., is the largest company in the world that manufactures and markets major hunting and fishing brands and products under one parent organization. We are a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands and fishing lures. PRADCO Hunting owns the brands Moultrie, Summit, Knight & Hale and Code Blue. PRADCO Fishing owns more than 20 brands including Rebel, YUM, Booyah, Lindy and Bomber Saltwater Grade.
For more information on PRADCO products, please visit www.pradcooutdoorbrands.com. As a member of the EBSCO family of companies, PRADCO team members participate in a selection of outstanding benefits, including: EBSCO Profit Sharing Trust, Excellent Medical/Dental/Drug/Vision benefits, and many other benefits.
Birmingham, AL- PRADCO Outdoor Brands, the parent company for Moultrie game cameras and feeders, Code Blue scents, Summit treestands, and Knight and Hale game calls, has strengthened its existing partnership with Providence Marketing Group by adding public relations to PMG's list of responsibilities.
"We are thrilled to deepen our relationship with Jeff and the entire Providence Marketing Group team," says Bart Stephens, VP of POB's hunting division. "He's proven to operate with integrity, valuing substance over style—and that makes PMG a good fit for POB.
"POB has such a large slate of new products hitting the market, we knew we could not handle this alone," continued Bart. "Our products deserve—and our retail partners demand—a fully integrated marketing launch … and public relations is a huge piece of that overall plan."
Under this expanded partnership, Providence Marketing Group is responsible for all public relations efforts on behalf of PRADCO Outdoor Brands, including the launch of all new products and the incubation of their growth—within the industry and with consumers as well. This elevated partnership builds upon the media buying strategy that the PMG and POB relationship was built upon.
"We've worked with POB for a number of years now, but primarily at the media buying level," says Jeff Bergmann, president of Providence Marketing Group. "PRADCO Outdoor Brands has established itself as a pillar of the industry in each of its respective categories, and there are some very big things coming down the pipe in 2016. It's an honor and, quite frankly—extremely exciting—to work with these brands and these people on what's coming up."
"We've been very impressed with how Jeff has developed and built his team," adds Bart. "He has always gone above and beyond, and we are happy to be a part of the growth of his agency."
For POB-related questions, resources or more information about any of POB's brands, contact Jeff Bergmann: jeff@providencemarketinggroup.net.
About PRADCO Outdoor Brands
PRADCO Outdoor Brands (POB), a division of EBSCO Industries Inc., is the largest company in the world that manufactures and markets major hunting and fishing brands and products under one parent organization. We are a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands and fishing lures. PRADCO Hunting owns the brands Moultrie, Summit, Knight & Hale and Code Blue. PRADCO Fishing owns more than 20 brands including Rebel, YUM, Booyah, Lindy and Bomber Saltwater Grade.
For more information on PRADCO products, please visit www.pradcooutdoorbrands.com. As a member of the EBSCO family of companies, PRADCO team members participate in a selection of outstanding benefits, including: EBSCO Profit Sharing Trust, Excellent Medical/Dental/Drug/Vision benefits, and many other benefits.
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