Premium quality and technology come together in new Kage Ice Rod Series


Daiwa Puts Focus on Hardwater Action 

Premium quality and technology come together in new Kage Ice Rod Series

Cypress, CA (November 22, 2022) – Expanding its fishing tackle lineup so no matter what, when, and where you fish in freshwater, anglers can now even rely on Daiwa quality and technology for hard water action with its new Kage ice rod series, now available at select tackle shops located in the ice-fishing belt. The Kage ice rod series includes nine rods for everything from bluegill, crappie, perch and walleye, to predator species like northern pike and lake trout.

As part of Daiwa’s design team on the Kage ice rods, Minnesota’s Jeff Allen, who brought years of on-the-ice and retail experience to the project, said “the actions and lengths offered within the Kage lineup mirror many of those found in some of the best custom ice rods on the market. Plus with many of the 750- and 1000-size spinning reels Daiwa offers, you can build your own combo based on your personal choice and budget.”

The Kage ice rod series includes five models for a wide assortment of panfish situations – the 28-inch ultra-light KAG24UL, the 30-inch light action KAG26L, the ‘quick tip’ action KAG28QT and light action KAG28L both at 32-inches in length, and the ultralight action 36-inch KAG30UL. Allen notes the KAG28QT gives anglers a built-in strike indicator feature, while the KAG30UL is the ideal hole-hopping rod by offering more control.

While staying busy with a jig, the 36-inch Kage KAG30DS rod’s ‘deadstick’ design hopefully hooks any panfish in the area you’re working, and if the target species are walleye, the medium action KAG28M is the right choice. Rounding out the Kage ice rod series is the medium action, 40-inch KAG34M, and medium-heavy action KAG40MH at 48-inches, both designed to target big fish.

All the Kage ice rods – outside of the KAG40MH, feature Daiwa’s exclusive ‘Mega Top’ technology which provides extra strength, sensitivity, and reduced weight. All the Kage ice rods are constructed with sensitive, durable solid carbon blanks, premium cork handles for comfort, and hook-keepers. They are all backed by Daiwa’s limited five-year warranty.

“With many ice anglers relying on Daiwa reels for hard water use, it’s a natural progression for Daiwa to take a big step into the ice-fishing world with these Kage rods,” said Daiwa’s senior marketing manager Marc Mills. “We have a good number of other efforts in the works which you will see over the next few winters as we make a statement in being major rod and reel choice in ice-fishing tackle.”

Quick Read:

Daiwa focuses efforts on the ice-fishing market with the new Kage ice rods, a nine model series in actions and lengths for everything from bluegill to walleye to lake trout, now available at select tackle shops throughout the U.S. and Canada ice-fishing belt. Offered for $119.99 (USD), the rods feature Daiwa’s exclusive ‘Mega Top’ technology for extra strength and sensitivity, along with reduced weight. All the Kage rods offer solid carbon blanks and premium cork handles, plus there are specific models for dead-sticking and with a ‘Quick Tip’ built-in strike indicator feature.

For Daiwa’s latest color catalog and/or information on Daiwa dealers in your area, call Daiwa’s Customer Service Department at 562-375-6800 or e-mail inquiries to: The URL for Daiwa’s web site is