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Explore our new arrivals and elevate your fishing experience!
Off the water cool with built-in fishability. Bajio builds tools for anglers, enjoyed both on the water and back at the dock.
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There's a new Jig Head in town and it knows a few cool tricks ????
Designed to be paired with the Gulp! Zagger to create an epic left to right darting action when worked through the water ????
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Fall's Hot New Baits
Berkley's newest bait designs are engineered to outfish the competition - get them while supplies last!
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New for 2025 | G-Ratt Rocker
Its ribbed body and forked tail deliver extreme vibration whether it's on a hover rig, dropshot, or ball head. Fish it fast or slow—it tracks true, rocks left and right, and triggers amazing strikes. It also makes an excellent weedless vibrating jig trailer.
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New Golden Mussel Quarantine Program: Folsom and Clementine Lakes
approved Solano County Water Agency decontamination facility.
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Check out our new arrivals
Off the water cool with built-in fishability. Bajio builds tools for anglers, enjoyed both on the water and back at the dock.
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THE NEW PLANO STOWAWAY IS HERE
Introducing the NEW Plano StowAway - the next evolution of your favorite tackle box is here. Engineered for anglers, by anglers.
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Westernbass Magazine, Summer 2025
Hi All, Topwater, six-hour tournaments in California, and ICAST – it all screams summer and while we are used to an FLW or MLF Western Division tournament circuit stop on the California Delta this time of year, for 2025 it was missing. Fortunately, Mark Lassagne and the BAM Trail stepped in and brought those of us that call the tidal water of the West an event. I would like to congratulate Ish Monroe on his win at the Pro/Am event! Quite an accomplishment! Ish has been one of longtime WesternBass supporters and well as one of the Fisherman’s Warehouse pro staff (a WesternBass title sponsor), so it was great to hear that the Fisherman’s Warehouse exclusive color Missile Baits D Bomb in Rotten Tomato played such a big factor in his win! While summer kicks off and we get ready to head to ICAST, we once again ask that the WesternBass readers support the advertisers that allow us to bring this digital mag as well as the site to you for free! We appreciate them and you! Tight Lines Wayne
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New D-VEC Reel Bag underscores DAIWA’s commitment
You wouldn’t leave the house without securing your costly camera in a case. Why should reels be any different? To DAIWA, they’re not, especially when traveling and reels are stored separately from your rods.