New
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New Fenwick Rod Series Built to Take on Hard Water
Redesigned from blank to grip, these four ice rod series combine expert craftsmanship and innovative features for a better experience on the ice
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BAM Podcast : Delta Has a New Champ with Bryant Smith
Throughout the event, he mixed in a variety of Delta staples, including topwater baits early and flipping soft plastics later in the day when the current slowed.
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Abu Garcia Unleashes the New BEAST
Designed for unmatched power, performance, and durability, the new BEAST casting and spinning reels—and the purpose-built Beast rods—deliver serious muscle for every angler.
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A closer look at the new MaxScent Flux Gill????????
Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes.
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Explore our new arrivals and elevate your fishing experience!
Off the water cool with built-in fishability. Bajio builds tools for anglers, enjoyed both on the water and back at the dock.
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There's a new Jig Head in town and it knows a few cool tricks ????
Designed to be paired with the Gulp! Zagger to create an epic left to right darting action when worked through the water ????
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Fall's Hot New Baits
Berkley's newest bait designs are engineered to outfish the competition - get them while supplies last!
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New for 2025 | G-Ratt Rocker
Its ribbed body and forked tail deliver extreme vibration whether it's on a hover rig, dropshot, or ball head. Fish it fast or slow—it tracks true, rocks left and right, and triggers amazing strikes. It also makes an excellent weedless vibrating jig trailer.
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