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  • First Look at Daiwa | What’s New for 2019

    First Look at Daiwa | What’s New for 2019

    At this year’s ICAST show, Daiwa unveiled many new products. Some were new lines and some were additions to their already popular lineup with more sizes and models of the Tatula Elite Rods and Tatula reels.

  • California Dept. of Fish and Wildlife adds 32 New Wildlife Officers

    California Dept. of Fish and Wildlife adds 32 New Wildlife Officers

    CDFW to Graduate 32 New Wildlife Officers It is a great day when the California Department of Fish and Wildlife (CDFW) adds graduates of the Wildlife Officer Academy to the ranks of its Law Enforcement Division.

  • New Look and Features in 2019 for Ranger Aluminum Boats

    New Look and Features in 2019 for Ranger Aluminum Boats

    Since the initial venture into the aluminum boat market in 2013, Ranger Boats quickly became the industry’s fastest growing aluminum boat brand. Value-packed and feature-laden, the lineup of the 2019 RT Aluminum Series brings a fresh, new look along with additional features built specifically for bass and multi species anglers.

  • NEW PRIZES ADDED! Due to generous sponsor donations | Raffle Clear Lake fams that lost their homes

    NEW PRIZES ADDED! Due to generous sponsor donations | Raffle Clear Lake fams that lost their homes

    Due to generous sponsor donations, we will now be pulling 4 WINNING TICKETS for the Big Bait Bailey Guide Service raffle! Thanks to the Lake County Youth fishing Club's generosity, proceeds will now be donated to local families who have lost their homes in the Mendocino Complex Fires...

  • First Look at Berkley | What's New for 2019

    First Look at Berkley | What's New for 2019

    Berkley has long been one of the most prominent and most well-known brands in the fishing industry when it comes to fishing line and soft plastics.

  • First Look at Abu Garcia | 7 of the New Products for 2019

    First Look at Abu Garcia | 7 of the New Products for 2019

    Here is the rundown of some of Abu Garcia’s latest items that will be at your favorite retailer soon.

  • VMC® Neko™ Skirt — a first-of-its-kind terminal accessory design

    VMC® Neko™ Skirt — a first-of-its-kind terminal accessory design

    The new VMC® Neko™ Skirt — a first-of-its-kind terminal accessory design for the increasingly popular Neko Rig currently taking the bass fishing world by storm — was awarded “Best Terminal Tackle” honors by the American Sportfishing Association at ICAST 2018, the world’s largest sportfishing expo.

  • Shimano launches its new SLX rod series to keep with its "can't stop fishing" idea

    Shimano launches its new SLX rod series to keep with its "can't stop fishing" idea

    Keeping with its ‘Can't Stop Fishing' idea in providing anglers with durable, lightweight, easy-to-use tackle, Shimano launches its new SLX rod series, a line-up including nine casting and seven spinning models in a versatile selection of lengths and actions. The rods offer tournament level performance to appease bass anglers of all abilities.

  • New Shimano Curado DC Reels Shipped Ealry In Stock NOW!

    New Shimano Curado DC Reels Shipped Ealry In Stock NOW!

    New Shimano Curado DC Reels. They arrived Wednesday at all Fisherman's Warehouse locations! Limited Supply! Don't Miss Out!

  • New fishing regulation changes proposed for Arizona

    New fishing regulation changes proposed for Arizona

    Bag limits and other regulation changes are proposed for Arizona

  • Colors for Your Patterns

    Colors for Your Patterns

    So now I’ve color coded each pattern I’ve figured out..I was catching fish on Humps in 18-22’ so I chose to have that fishin Range colored in Green an as it got warmer the fish pushed out a little deeper off of points in the 30-35’ Range so I colored that Range Orange

  • Two new product series announced from Gene Larew Lures

    Two new product series announced from Gene Larew Lures

    Gene Larew Lures, makers of Bobby Garland crappie baits and Gene Larew bass lures, announces two new product series at the 2018 ICAST fishing tackle trade show

  • New Fishing Ranges with Navionics

    New Fishing Ranges with Navionics

    They added a special new colored shading to separate different water levels.

  • Trump's Secretary of the Interior Ryan Zinke toured Don Pedro and New Melones

    Trump's Secretary of the Interior Ryan Zinke toured Don Pedro and New Melones

    The opportunities we have for more water storage for a growing state, but to also show him the devastation that can happen if you push all of our water out to the ocean,

  • New Gold Label and Smackdown colors greeted with enthusiasm at ICAST

    New Gold Label and Smackdown colors greeted with enthusiasm at ICAST

    Seaguar Spools up Line and Leader Advantages New Gold Label and Smackdown colors greeted with enthusiasm at ICAST

  • New Digital Curado Baitcasters From Shimano

    New Digital Curado Baitcasters From Shimano

    Utilizing a microcomputer to control brake force at every moment of the cast, Shimano brings its digital control technology (I-DC4) to a new series of Curado baitcasting reels. Built upon a reel already known for its durability, dependability, and versatility, the new Shimano Curado DC reels will quickly allow all anglers - from the most to avid tournament angler to those who are intimidated by baitcasting reels and the backlashes that can happen - to cast smarter by allowing the DC’s microcomputer to monitor spool speed 1,000 times every second and apply the perfect amount of brake to prevent backlashes and maximize distance. Being introduced at ICAST 2018 and available in August, the DC series includes the Curado DC150 and left-hand retrieve DC151 with 6.2:1 gear ratios, the Curado DC150HG and DC151HG with 7.4:1 gear ratios, and the even higher speed Curado DC150XG and DC151XG with 8.5:1 gear ratios.

  • The New VMC Tokyo Rig to Target Thick Grass

    The New VMC Tokyo Rig to Target Thick Grass

    Punching through grass mats with heavy tungsten weights is sometimes the best way to get bass to bite and the hardest way to keep them buttoned up. The new VMC® Tokyo Rig does both jobs better, triggering more bites and bringing more bass into the boat.

  • The New Gold Standard in Fluorocarbon

    The New Gold Standard in Fluorocarbon

    Oversized predators that swim in briny waters are experts at exploiting the weakest link in that long chain, in an effort to gain their freedom from an angler’s grasp. All too often, that inadequacy resides within the leader, linking the main line to an artificial or living bait, a leader that isn’t ready for what lies ahead.

  • New Mojo Yak gives saltwater kayak anglers a custom tool with legendary St. Croix quality

    New Mojo Yak gives saltwater kayak anglers a custom tool with legendary St. Croix quality

    Manueverig through the mangroves. Skillful pedal-trolling just outside the breaking surf. Pitching tight to barnacled and razorish jetties and pilings. Precision hovering and vertical jigging over shallow wrecks and reefs. These are the arts and sciences of saltwater kayak fishing…

  • 4 Brand New Items You Can't Miss from Abu Garcia and Berkley

    4 Brand New Items You Can't Miss from Abu Garcia and Berkley

    New Justin Lucas signature series topwater, a new plastic creature, nine-strand braid and 10.1:1 Rocket. Check 'em out here.