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  • Berkley® announces new PowerBait® soft baits from bass pros Mike Iaconelli and Skeet Reese

    Berkley® announces new PowerBait® soft baits from bass pros Mike Iaconelli and Skeet Reese

    The five new baits, designed by Iaconelli and Reese, combine decades of tour-level tournament fishing experience with the proven fish-catching ability of Berkley PowerBait in modern new shapes that capitalize on some of the hottest techniques in bass fishing today.

  • Yamaha. broke ground on a new manufacturing facility

    Yamaha. broke ground on a new manufacturing facility

    Yamaha Marine Precision Propellers (YPPI), Inc. broke ground recently on a new 54,000 square foot manufacturing facility on five of 28 acres in Greenfield, Ind. The company’s expansion is slated to add 30 new jobs and increase total manufacturing output by 67 percent.

  • Sunline's New Line

    Sunline's New Line

    Developing a thinner, stronger fishing line is the fundamental concept that has driven Sunline to become one of the top manufacturers of nylon, fluorocarbon, and braided lines in the world.

  • New Conventional SW Reels from Penn

    New Conventional SW Reels from Penn

    Torque and Fathom product lines, offering new sizes and colors.

  • Wrecked Brand New Boat. Windy Wednesday Nighter VIDEO

    Wrecked Brand New Boat. Windy Wednesday Nighter VIDEO

    Sad day for pops only a few months of owning the boat and we are involved in an accident.

  • Aqua-Vu H.D. Underwater Camera Released

    Aqua-Vu H.D. Underwater Camera Released

    Technologists call it augmented reality, a digitally enhanced video display that enriches the real-world environment and increases user entertainment.

  • Plano's new EDGE line had the convention ICAST buzzing

    Plano's new EDGE line had the convention ICAST buzzing

    Plano is excited to announce t hat their new line of EDGE products has taken top prize at ICAST 2019 - winning this year's Best in Show for Best Tackle Management.

  • Try a new spin on swimbait fishing

    Try a new spin on swimbait fishing

    A new take on the “under spin” concept.

  • New Youth Fishing Products Released from Shakespeare

    New Youth Fishing Products Released from Shakespeare

    Shakespeare®, the leader in quality and affordable fishing tackle, announces the launch of two new youth fishing products – the Catch A Monster™ series and new Hide-A-Hook™ kit with tacklebox.

  • RANGER'S NEW CLASSIC SERIES PONTOONS

    RANGER'S NEW CLASSIC SERIES PONTOONS

    Showing diversity and a commitment to gaining market share in the pontoon segment, Ranger debuted a quartet of affordable and capable pontoons that check most every box for families with diverse interests looking to get on the water. The Classic Series is comprised of Fish and Cruise models available in 20' and 18' packages, specifically the 200F, 200C, 180F and 180C.

  • New 4-inch Deep Box Released by Lure Lock

    New 4-inch Deep Box Released by Lure Lock

    Lure Lock continues to lead the tackle management world with the introduction of its new 4-inch deep tackle box, complete with Tak Logic Technology Gel.

  • 5 New Soft Plastics Designed by Skeet and Iaconelli

    5 New Soft Plastics Designed by Skeet and Iaconelli

    Whether you're Neko rigging, Ned rigging or a rigging a variety of other techniques, here are five new plastics designed by Skeet Reese and Mike Iaconelli.

  • Please watch before installing new carpet in your boat! VIDEO

    Please watch before installing new carpet in your boat! VIDEO

    Must-See Before Putting in New Boat Carpet

  • St. Croix Rod Sweeps All ICAST New Product Showcase Rod Category Awards… Again

    St. Croix Rod Sweeps All ICAST New Product Showcase Rod Category Awards… Again

    Everyone loves to win awards. They provide welcomed recognition and represent excellence in achievement, often on behalf of a team that’s greater than the actual name on the award itself.

  • New waterproof Transit Backpack from GiLL Fishing

    New waterproof Transit Backpack from GiLL Fishing

    GILL Transit Backpack Built for Rugged Wear New waterproof Transit Backpack perfect for your outdoors lifestyle

  • New Cedros Spinning Reels from Okuma

    New Cedros Spinning Reels from Okuma

    New Cedros Spinning Reels from Okuma CEDROS SPINNING REELS For 2020, Okuma has reintroduced the widely popular Cedros spinning reel. With a new lighter, stronger platform and sleek new design, this reel is built for the ultimate fight.

  • New species for me!

    New species for me!

    Anyway we didn’t catch much of anything to speak of a few dink then I got a BIG topwater blowup on a Rover and ...

  • SLX DC Baitcasting Reels New from Shimano

    SLX DC Baitcasting Reels New from Shimano

    Shimano’s innovative Digital Control (DC) Braking System technology is now within reach of all anglers and all budgets with the new SLX DC 150 series.

  • New Frogg Toggs in Realtree Camo

    New Frogg Toggs in Realtree Camo

    Frogg Toggs® has combined its legendary waterproof technologies with original Realtree Fishing patterns to create an impressive new line of fishing apparel that will be introduced at the 2019 ICAST trade show. ICAST, the premier showcase for the latest innovations in fishing gear, accessories and apparel, will be held July 9-12 at the Orange County Convention Center in Orlando, Florida.

  • Stradic FL Spinning Reels New from Shimano

    Stradic FL Spinning Reels New from Shimano

    Shimano brings its best technologies to the newly-designed Stradic FL spinning reels series, offered in five sizes to cover all types of freshwater action and more than ready for inshore saltwater use.