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  • See What's New on the Revo Gen4 Baitcaster | QUICK VID

    See What's New on the Revo Gen4 Baitcaster | QUICK VID

    Handles, Elevation and More | Randy Pringle on what's new on the Revo Gen4 Baitcaster

  • Wacky and Deep Jighead from Japan | New Ultra-finesse Options for In and Out of Cover

    Wacky and Deep Jighead from Japan | New Ultra-finesse Options for In and Out of Cover

    Soft Plastics and Tungsten Jigheads from Japan | REINS Wacky-rig and Deep Jighead | Ultra-finesse Option for Cover or Not

  • New Product Showcase at ICAST Changes Voting Process

    New Product Showcase at ICAST Changes Voting Process

    One of the most important features for ICAST exhibitors and attendees alike is the New Product Showcase. Sponsored by Fishing Tackle Retailer, the New Product Showcase embodies the sportfishing industry’s innovative and entrepreneurial spirit and rewards that ingenuity through the new product awards competition in 25 categories.

  • Double-Up on pre-fish help for New Melones and Pardee | Swimbaits, Swimbaits, Swimbaits

    Double-Up on pre-fish help for New Melones and Pardee | Swimbaits, Swimbaits, Swimbaits

    Two chances at a swimbait seminar and FREE Daiwa J-Braid line – used for swimbaits! | Click for Deets!

  • Wacky and Deep Jighead from Japan | New Ultra-finesse Options for In and Out of Cover

    Wacky and Deep Jighead from Japan | New Ultra-finesse Options for In and Out of Cover

    Soft Plastics and Tungsten Jigheads from Japan | REINS Wacky-rig and Deep Jighead | Ultra-finesse Option for Cover or Not

  • Never Seen Before | New Baits by Gary Dobyns at Fishersmans Warehouse

    Never Seen Before | New Baits by Gary Dobyns at Fishersmans Warehouse

    See some of the new Dobyns Baits | High-end Spinnerbaits | Full Line of Swimbait Heads with NO MORE SUPERGLUE | Short Nail Ridged Weight

  • Never Seen Before | New Baits by Gary Dobyns

    Never Seen Before | New Baits by Gary Dobyns

    See some of the new Dobyns Baits | High-end Spinnerbaits | Full Line of Swimbait Heads with NO MORE SUPERGLUE | Short Nail Ridged Weight

  • New thermally fused BERKLEY® FireLine® Ultra 8™ won top prizes

    New thermally fused BERKLEY® FireLine® Ultra 8™ won top prizes

    The new thermally fused BERKLEY® FireLine® Ultra 8™ won top prizes at the 2018 Big Rock East AND West Shows, taking place in Raleigh, North Carolina and Las Vegas, Nevada, respectively, receiving Best New Product in the Fishing Line Category. FireLine Ultra 8 is the toughest FireLine on the market and will help anglers of all levels build the confidence to cast into structure and brush where the bigger fish like to hide.

  • First step to a fully-loaded bass boat begins this weekend at New Melones

    First step to a fully-loaded bass boat begins this weekend at New Melones

    FPT Classic front-runner and area native Josh Parris as well as many others that have been pre-fishing for this event, are locating roaming "wolf packs" of huge spotted bass, and finding success throwing baits that understandably won't be disclosed until after the event concludes.

  • Bass Fans Can Follow The 2018 Bassmaster Classic with New Technology

    Bass Fans Can Follow The 2018 Bassmaster Classic with New Technology

    In the three years since Classic LIVE debuted at the Bassmaster Classic in Greenville and Anderson, S.C., in February 2015, the innovative live-stream, on-the-water programming has changed the way fans follow competitive bass fishing.

  • 5 New Pros Join Major League Fishing Select Events

    5 New Pros Join Major League Fishing Select Events

    Major League Fishing (MLF) announces professional bass anglers Brandon Coulter, JT Kenney, Jason Lambert, Jordan Lee and Justin Lucas have accepted the league's prestigious invitation to participate in MLF Select events in 2018.

  • 24.12 to win the Delta and the new Jeep

    24.12 to win the Delta and the new Jeep

    A relocation from the bustling bay are to the slower-paced Lake Shasta area did not seem to slow down Ken Cassettari, as the recently retired bay area police officer paired up with certified "delta rat" Mike Birch, to best 91 seasoned teams and win the 4th annual Coors Light Invitational event held last Saturday on the California Delta.

  • New LIfe Preserver from Mustang

    New LIfe Preserver from Mustang

    Following five years of extensive collaborative research and development, Mustang Survival® proudly unveils their industry-leadingRatis™Inflatable LPU (life preserver unit) on display at the upcoming 2018 SHOT Show in Las Vegas (January 23 - 26, 2018) at booth #12762. Mustang Survival worked closely with Virginia Beach-based defense contractor ADS, Inc. and engaged with the Naval Special Warfare and other SOF users to design this LPU which is lightweight and extremely compact.

  • Under Armour Offers New Tactical Pants

    Under Armour Offers New Tactical Pants

    For the brave people who work in military, law enforcement and other tactical professions, Under Armour® offers performance apparel and footwear to help them perform at their peak. Under Armour has expanded its offerings in 2018 to include four new, innovative pants in the Guardian and Enduro Series. The new pant styles, while designed with tactical work in mind, are also a great option for outdoor enthusiasts looking for a durable, rugged pant.

  • Huk Gear New Items Released

    Huk Gear New Items Released

    Huk performance Fishing announced today that its 2018 performance apparel line is now available.

  • Eight New Bass Pros to Sign On to the 2018 Berkley Team

    Eight New Bass Pros to Sign On to the 2018 Berkley Team

    Pioneering fishing brand Berkley® has announced that it has added eight new Fishing League Worldwide (FLW) and Bassmaster Elite anglers to its pro team roster. These anglers will be sponsored by Berkley for the 2018 season and will represent the brand’s hard and soft bait, line and hooks. They will also test and evaluate products and appear at trade shows and events.

  • The new Lynx is here at Boatmasters! Boatmasters is at ISE

    The new Lynx is here at Boatmasters! Boatmasters is at ISE

    The new Lynx is here at Boatmasters! Come in to the showroom and check out this hot new boat from Bass Cat.

  • Abu Garcia® Inks Deal with 16 New Pro Bass Anglers

    Abu Garcia® Inks Deal with 16 New Pro Bass Anglers

    Powerhouse fishing brand Abu Garcia has added 16 new Fishing League Worldwide (FLW) and Bassmaster Elite anglers to its pro team roster. These topranking fishermen will be sponsored by Abu Garcia throughout the 2018 Season.

  • Free Safety Class for New Boat or Kayaks Owners

    Free Safety Class for New Boat or Kayaks Owners

    Anyone who became the proud owner of a new boat over the holiday season is encouraged to attend one of the Arizona Game and Fish Department’s (AZGFD) free safety education courses. In addition to providing an overview of the basic skills required to safely operate a boat or personal watercraft, the courses also cover trailering, navigational rules, buoys, anchoring, legal requirements, watersports and boating emergencies.

  • Get $50 back when purchasing both a new GPS plotter AND a Navionics card

    Get $50 back when purchasing both a new GPS plotter AND a Navionics card

    Get $50 back when purchasing both a new GPS plotter AND a Navionics card! Shop for one of the plotters listed below from any store and choose a Navionics+ Regions card to go with it!