New Fenwick Rod Series Built to Take on Hard Water

Redesigned from blank to grip, these four ice rod series combine expert craftsmanship and innovative features for a better experience on the ice Columbia, S.C.  – Fenwick’s legacy of innovation meets ice fishing with the new Eagle, HMG, Elite, and World Class ice rods—built to dominate winter waters with precision and style. Designed from blank to grip, each series utilizes advanced graphite blends and proprietary designs to deliver unparalleled sensitivity, crisp action, and exceptional performance for hardwater. Every rod is crafted to enhance angler feel and precision, giving winter anglers the confidence to catch fish in even the toughest conditions. From seasoned anglers to weekend ice anglers, Fenwick’s new lineup brings decades of rod-building expertise to the ice. Thoughtful design features, including tailored foregrips for optimal hand placement and high-performance guides for smooth line control, make these rods as comfortable to hold as they are precise in action. The Eagle and HMG rods feature Fenwick’s custom reel seats for a perfect, natural feel, while the Elite and World Class rods have no fixed reel seat, giving anglers the freedom to mount their reel anywhere on the handle to match their fishing style and achieve peak performance—ensuring there’s a rod for every angler. "Our new ice rods represent the culmination of Fenwick’s passion for innovation and craftsmanship," said Tyler Schmidt, Brand Manager at Fenwick. "We focused on sensitivity, balance, and precision so anglers can feel the lightest bites and enjoy a better experience on the ice. With four distinct rod series’ —Eagle, HMG, Elite, and World Class—there’s a rod for every angler, whether you’re just getting started or are a seasoned ice fishing pro." Fenwick Eagle Ice Spinning Rod The Fenwick Eagle Ice rods deliver outstanding sensitivity and crisp action thanks to a proprietary 24 ton solid graphite blend. Redesigned handles and a Fenwick-designed reel seat provide an unmatched natural feel for forward finger placement and precise control. Key Features: • 24 ton solid graphite blend with proprietary reinforcing resin • Tailored foregrip with reduced length and added taper • Multi-material split and full-length grips for balance and durability • Interlocking part lines for smooth transition • Stainless steel guide frames with thin zirconia inserts • Fenwick designed reel seat for custom natural feel MSRP: $74.99 Fenwick HMG Ice Spinning Rod Building on Fenwick’s legendary HMG design, these ice rods feature a 24/30 ton solid graphite blend for crisp actions and heightened sensitivity. Tailored foregrips and titanium guides make this rod ideal for anglers seeking maximum feel beneath the ice. Key Features: • 24/30 ton solid graphite blend with proprietary reinforcing resin • Tailored foregrip for forward finger placement • Multi-material split and full-length grips • Interlocking part lines for smooth transition • Titanium guide frames with thin zirconia inserts • Fenwick designed reel seat for custom natural feel MSRP: $94.95 Fenwick Elite Ice Spinning Rod The Elite Ice rods are engineered for the ultimate ice fishing experience, with a 30 ton solid graphite blank that provides exceptional sensitivity and crisp action. Tennessee-style grips deliver the perfect balance of feel and durability. Key Features: • 30 ton solid graphite with proprietary reinforcing resin • Multi-material TN style split and full-length grips • Interlocking part lines for smooth transition • Titanium guide frames with super-thin zirconia inserts MSRP: $119.95 Fenwick World Class Ice Spinning Rod Fenwick World Class Ice rods are designed for anglers seeking the pinnacle of performance and sensitivity. The 30 ton tubular graphite blank with solid tip, combined with REC Recoil guides and premium Tennessee-style grips, provides unmatched feel, balance, and control. Key Features: • 30 ton tubular graphite with proprietary reinforcing resin and solid tips • Multi-material TN style split and full-length grips • Interlocking part lines for smooth transition • REC Recoil guides for superior line management MSRP: $179.95 - $229.95 To learn more about Fenwick, visit Fenwickfishing.com. ### About Pure Fishing Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epicbattles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia, Berkley, DAM, Fenwick, Fin-Nor, Frabill, Greys, Hardy, Hodgman, Johnson, JRC, Madcat, Mitchell, Penn, Pflueger, Plano, Prologic, Savage Gear, Shakespeare, SpiderWire, Stren, Ugly Stik and Van Staal.