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  • Patent-pending strip of Scent Pockets on proven hard baits

    Patent-pending strip of Scent Pockets on proven hard baits

    now with our fish-catching Gulp gel scent dispersion

  • Hard Baits During The Day 10 Deal!

    Hard Baits During The Day 10 Deal!

    Today's deal has been unlocked, but don't wait as deals are available only while supplies last. Buy any 3 Berkley Hard Baits and

  • Tournament Winning Hard bait

    Tournament Winning Hard bait

    Check out why the Berkley Stunna 112 has all the Pro Anglers talking. Meticulously crafted to the exact specifications of Berkley pro and 2-time Bassmaster Classic champion Hank Cherry, the all Berkley Stunna 112 comes in a standard and +1 version that delivers a true fish-catching darting action, with a slow sinking shimmying action on the fall that bass cant refuse! Catch ‘em like Hank Cherry, with the Berkley Stunna.

  • We all know breaking up is so very hard to do

    We all know breaking up is so very hard to do

    Goldfish can live for up to 25 years and do real harm

  • Berkley announces new hard baits to the saltwater lineup

    Berkley announces new hard baits to the saltwater lineup

    Surf casting on the beach, floating in the brackish marsh, or wading through the flats

  • Fishing Hard Baits Top to Bottom

    Fishing Hard Baits Top to Bottom

    By

    They took fishing by storm with their quality rods and reels but have branched out and now offer both hard and soft plastic lures

  • Monster Smallmouth Crush HARD BITE Turns On!

    Monster Smallmouth Crush HARD BITE Turns On!

    So I went out and I fished hard got into some special fish, in the 30-40 ft depth

  • Fishing Hard Baits thru the Year with Zack Birge

    Fishing Hard Baits thru the Year with Zack Birge

    By

    That’s how he likes to fish and will always try to make it work

  • Teaser Bucktails Hit Hard

    Teaser Bucktails Hit Hard

    Stripers and fluke can't resist a Teaser bucktail that enters the strike zone.

  • Choosing Line for Hard Baits with Matt Arey

    Choosing Line for Hard Baits with Matt Arey

    By

    I will use a Loop Knot for poppers and walking baits to give them more action

  • Teaser Bucktails from SPRO Hit Hard

    Teaser Bucktails from SPRO Hit Hard

    Stripers and fluke can't resist a Teaser bucktail that enters the strike zone.

  • California Delta Hard Work Bass Fishing Searching for Success VIDEO

    California Delta Hard Work Bass Fishing Searching for Success VIDEO

    Today, I headed out to the California Delta for some largies and to practice punch fishing. I struggled throughout the day but it was so satisfying to finally put a punch fish in the boat. Although it was dink, the gratification and the feeling of accomplishment made it all worth it!

  • Hard Knocking or One Knocking?

    Hard Knocking or One Knocking?

    By

    Something different to look at (listen to)... a unique job of emulating noises that baitfish make in the water column.

  • Why would a hard core bass angler want to go to Alaska?

    Why would a hard core bass angler want to go to Alaska?

    By

    After all, while a single misplaced largemouth was caught there in 2018, it was likely either a hoax or an anomaly.

  • Plastics vs. Hard Baits for Clear Lake in the Fall with Justin Lucas

    Plastics vs. Hard Baits for Clear Lake in the Fall with Justin Lucas

    By

    Recently crowned Bassmaster Elite Series Angler of the Year, Justin Lucas spent many years fishing Clear Lake during the fall.

  • 5 Hard Baits Luke Clausen Always Has Ready in the Spring

    5 Hard Baits Luke Clausen Always Has Ready in the Spring

    Clausen said glide baits are a great pre-fishing bait as bass will show themselves as they come to inspect the bait. He will mark those spots and come back when fishing a tournament.

  • The Squarebull - Hard Bait from Berkley

    The Squarebull - Hard Bait from Berkley

    Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning.

  • The Bad Shad | A Hard Bait in Action

    The Bad Shad | A Hard Bait in Action

    Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning.

  • The Digger - Hard Bait from Berkley

    The Digger - Hard Bait from Berkley

    The Digger - Hard Bait from Berkley

  • The Cutter - Hard Bait from Berkley

    The Cutter - Hard Bait from Berkley

    Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning.