Industry Press Releases
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Yamaha Marine Announces "Celebrate Summer" Sales Event
Yamaha Marine Group announces the "Celebrate Summer" sales event, a promotion that gives customers a great way to add value to their Yamaha four-stroke outboard purchases this summer.
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Pflueger President Awarded Best Fly Reel Honor at ICAST 2016
The voters at the ICAST have voted the Pflueger® President as the Best Fly Reel at the 2016 ICAST show in Orlando, Fla.
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Dual Kong Electronics Mounts From T-H Marine
T-H Marine Supplies, Inc., of Huntsville, Alabama, announced today the release of the Dual Kong Electronics Mounts. These mounts will be available for both the bow and console.The T-H Marine Dual Kong Electronics Mount is built of aircraft aluminum and stainless steel. It is designed for the heaviest of today's marine electronics and has zero movement with these units in the roughest water.
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Biggest-Ever ICAST
From exhibitors to buyers to outdoor media, representatives from the domestic and international sportfishing and boating community converged on the Orange County Convention Center (OCCC) in Orlando, Fla., July 12-15, for the 59th International Convention of Allied Sportfishing Trades, better known as ICAST. Produced by the American Sportfishing Association (ASA), ICAST represents the cornerstone of the sportfishing industry, driving sportfishing companies' product sales year round and is the ultimate showcase for the latest innovations in gear and accessories.
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Hobie Mirage Drive System gets Forward-Reverse
obie's bioengineered MirageDrive propulsion system for kayaks was revolutionary in its inception in 1997 and has been evolving ever since. Now comes the biggest evolution - so far.
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Pokémon Go and Boating
The reality-game-meets-exercise app currently taking the nation by storm, "Pokémon Go," now has 21 million users every day – reportedly the most successful mobile game ever in the US. The game features characters called Pokémon that players capture in the real world using a combination of GPS and augmented reality.
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Summer Special: WON for $29.95
Summer is here and the fish are biting! To celebrate, we are making available this limited-time offer: a one-year (52 weekly issues) subscription to Western Outdoor News for the low, low price of only $29.95. That’s a $10 savings off our regular subscription price (and a whopping 82% savings – $139 – off the yearly newsstand price of $3.25 an issue).
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Revolutionary App Calculates Best Fishing Days and Times Based on Science of Bass Feeding Behavior
BassForecast, a mobile app custom designed for bass anglers to forecast bass feeding behavior, has launched in the Google Play store for Android devices. BassForecast launched for iOS devices in the Apple App Store in April 2016, where it is the fastest-growing, highest-rated app for bass anglers.
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St Croix ICAST message is as clear as glass
The long-established Wisconsin company has chosen the show to take the wraps off a super-premium series called the Legend Glass Casting Rods.
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Sebile Brings Back the Magic Swimmer
The Sebile® Magic Swimmer™ and Magic Swimmer™ Soft are two of Sebile's most renowned lures. The second generation Magic Swimmer reflects his vision of a lure that undulates its jointed body and presents a very natural swimming action that attracts saltwater species such as Striped bass, California yellowtail off the islands of southern California as well as tarpon and redfish along the Atlantic and Gulf coasts.
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AFW Acquires C&H Lures
Valley Township, PA Executives from C&H Lures and AFW (American Fishing Wire) announced today that AFW is acquiring the assets and branded names of C&H LURES. The C&H wholesale business operations will continue out of their Jacksonville, Florida location until November 2016, at which time AFW will fully take over.
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BoatUS Offers Map of Life Jacket Loaner Sites
If you need to borrow a kid's life jacket for the day or weekend, chances are there is one near you at one of the over 1,500 life jacket loaner sites across the country at BoatUS.org/loanermap.
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Dan's Delta Outdoors Open | Coming in July
This is an "Open event"and is open to all anglers of any skill level who wish to get together for some friendly competition on a budget. Club membership is not required to fish this event.
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University of Alabama Bass Team Wins 2016 Cabela's School of Year
SAN ANTONIO, TX - The University of Alabama has won the 2016 Cabela's School of the Year title. Widely regarded as the hardest and most sought after college fishing title in the nation, this is the first time that the University of Alabama has earned this prestigious award.
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SpiderWire Stealth Smooth Being Introduced at 2016 ICAST
Anglers trust SpiderWire® Stealth® for its smoothness and strength. A smoother braid whisks through the guides with ease and provides a quiet, effortless cast, a quick vertical descent and more efficiency on the water
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SonarChart™ Live and Dock-to-dock Autorouting to be Demonstrated at ICAST 2016
Navionics will showcase several recent innovations and expanded compatibility during ICAST 2016, the world's biggest sportfishing trade show, taking place July 12 – 15 in Orlando, Florida. Once again, the company is creating opportunities for boaters to benefit from the latest wireless technologies, enhanced community-driven charts, and advanced functionality available on plotter and mobile devices.
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Missile Baits Releases the Craw Father and New Colors
Missile Baits has just released their all-new Craw Father. The new bait is a 3.5” compact craw with action in the claws. The Craw Father covers a wide variety of applications such as flipping, punching, Carolina rigging, and as a jig trailer. The new craw will come in 8 of Missile Baits’ top selling colors including Green Pumpkin Flash, Bruiser Flash, and Superbug.
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One month left! Save $100 on Navionics+
Boating season is well underway, yet the best months are still to come. And if you are wishing for new electronics for your boat, now is a great time to purchase one of the latest chartplotter models along with the most up-to-date charts and Save $100. Buy now and you can enjoy both throughout July, August and beyond!
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Berkley Fusion19 Slow Turn Hook in ICAST New Product Showcase This July
Berkley® introduces a way to increase action to any presentation with the Fusion19™ Slow Turn hook, part of the ICAST New Product Showcase in July.
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Fireworks at Clear Lake | Konocti Vista Casino
We are having a huge fireworks show that is visible from land at the marina or by boat on the lake.
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