We Have Your Bass Covered

[WB Staff]

2023 marks the 10-year anniversary of Tatula, and a little history is in order.




We stormed bass fishing the 1980’s, the brand carried on the shoulders of trusted tournament pros like Rick Clunn, Guido Hibdon, Denny Brauer, Larry Nixon, Jay Yelas, George Cochran, Ken Cook and Davey Hite- a who’s-who list of Bassmaster champions from the advent of bass fishing’s modern era. For the next decade, we continued innovating and building quality rods and reels in every price range, the angler always knowing DAIWA gave them the most for their money.
But it was in the early 2000’s we realized that we needed a rejuvenation, something to springboard the brand like it did back in the 80’s, the golden age of bass fishing. We made moves to harness the influential powers of Ish Monroe, Randy Howell, California’s Mike Folkestad, and Japanese sensation Takahiro Omori. As part of this new insurgence, we launched “Project T”. Anchored by YouTube, the wildly successful video series documented the building of a brand and products that fell under the new moniker…Tatula.
Capitalizing on Tatula’s momentum, we added rising tournament stars like Brent Ehrler, Cody Meyer, and “The Llama,” Seth Feider. And continuing to fuel Tatula’s upward trajectory, we next enlisted young-guns Cory and Chris Johnston, as well as Patrick Walters.

Our US challenge to our Japanese Headquarters was taking their renowned technology and infusing it into products for the American market. That meant harder gear materials, different gear ratios, more durability, and of course…affordability.
Intensive input is paramount to the product development process. For example, when we were developing the first Tatula Elite Rods, our design team spent countless hours with the Tatula Team. Taken into consideration were specific actions, powers and techniques, all built into durable finished products for the American market.
Tatula launched with the tagline, “We Have Your Bass Covered.” And evidenced by past achievements, and new Tatula models launched this past week at the Bassmaster Classic, that coverage is a promise kept.