BIRMINGHAM, Ala. — Rapala, maker of premium lures and other fishing tackle and accessories, will serve as the title sponsor of Rapala Bassmaster Fantasy Fishing, which annually draws more than 26,000 enthusiastic fans of competitive bass fishing. New for 2020, Fantasy Fishing will award more than $90,000 in prizes, offering a much higher chance for players to win prizes at each event.
“The fans who participate in Fantasy Fishing are highly engaged, and many of them have Rapala-sponsored anglers on their fantasy teams,” said Bruce Akin, CEO of B.A.S.S. “We are thrilled to partner with Rapala to offer this knowledgeable audience incredible prize packages designed to help them be more effective anglers on the water.”
Fantasy fishing provides a competitive platform for participants to test their knowledge of professional fishing and prognostication skills to win Rapala gear packages as well as gift cards and more. Participants select their best five-angler team for each of the Bassmaster Elite Series events and the Academy Sports + Outdoors Bassmaster Classic presented by Huk, then compete against other players to score the highest number of points. Points are awarded based on each angler’s final standings at the end of an Elite Series event, and every event will feature $2,500 in prizes from Rapala.
As title sponsor of Fantasy Fishing, Rapala will enjoy extensive exposure during tournament coverage, when fans tune into Bassmaster LIVE to follow their fantasy team anglers, as well as across Bassmaster and B.A.S.S. Times magazines and various social media channels.
“With such an impressive audience watching Bassmaster LIVE throughout every tournament, Rapala is excited to help bring the Fantasy Fishing game to a whole new level of engagement,” said Matt Jensen, Rapala Director of Marketing. “Playing the game and following more anglers makes every tournament more intense, and that is why Rapala is giving away $25,000 in prizes this year and awarding 20 fans every Elite Tournament. It’s going to be fun!”
Registration for the 2020 competition opens Jan. 6, 2020. For more information on Rapala Bassmaster Fantasy Fishing, visit Bassmaster.com/fantasy.
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