First off, thanks to all of you, who enjoy the magazine and spread the word of its quality. We do appreciate the fine feedback we get from most of our subscribers.
Everyone involved in putting this magazine together, From Mark (the owner) on down to the writers, Contributing Pros and myself as editor work our tails off on every issue and it feels good to know its appreciated for the most part.
Although, I do understand some of the complaints about timeliness and can assure you we are rectifying the problem immediately.. However, I must mention a couple things..
1. There really has been no Scheduled Date for delivery.. So how do you define late? Although, I am putting a schedule together now.. so you can all mark your calendars! The tentative schedule you can find below..
2. The magazine comes out approximately every 2 months (7 issues a year, thanks sTony for the kind words, but it has always been 7 not 8 and I don't need any extra work) The fact it isn't a monthly magazine makes it seem late, even if it was on time, which it WILL BE.
3. The latest issue is out and mailed last week... and has been arriving on doorsteps this week. I've already got a few calls on some of the cool stuff in this issue.
4. The next issue is 80% done and will be mailed right before ICast, Early July. This will put us at 3 issues in July about 15-20 days off of our internal schedule.
5. I will not, and nor will Mark, allow any of us to put out an issue before it is of high quality. Before I had anything to do with Bass West USA I read the thing cover to cover, literally! This will always be the case... every article, every piece of the magazine should either be entertaining, informative or instructional and the entire thing should be enjoyable and not regurgitated material.
6. All subscriptions are not for 12 months, 365 days, 52 weeks.. etc.. etc.. ... All subscriptions are for 7 issues...
Before I was the Editor of the magazine I personally designed and created the software to manage the subscriptions.. Last year we ported all subscribers over from the old system which was housed somewhere else in the world.... to a database that is now housed locally and maintained locally... If you have a problem, Donna or Teresa or someone else in the office can check it out while you are on the phone and make the change right then and there.
Back to my point.. the 7 issues, means even if we fall a little behind you still get the number of issues you paid for.
Again, I agree the timeliness is important.. but, quality is #1 to to us at Bass West, if we have to have only 1, then we will take the quality... However, we plan to give to our subscribers immediately.
We will work on the timeliness... All we ask is that you enjoy the magazine and remember - ITS EVERY OTHER MONTH... NOT EVERY MONTH and its 7 Issues, not a year... which means you get everything you paid for, no matter how long it takes!
Below is the tentative schedule for the next 18 months.. Which will get us on the schedule we would like to be on. Keep in mind the actual Publishing (printing) company can create undue delays as they did with the issue arriving now.. From the time they got the mag to the time it was mailed was almost 3 weeks.. We have worked with them and it shouldn't happen again!
Here is the schedule.. (Subject to adjustments) (Mailing dates not arrival dates)
2nd week in July
4th week in August
1st Week in October
2nd Week in November
Last Week in December
2006 Schedule
2nd week in February
2nd week in April
2nd week in June
2nd week in August
2nd week in October
2nd week in November
Last week in December
THESE ARE MAILING DATES... NOT ARRIVAL DATES!!!!
Notice the three issues near the end of the year... This is when we fish less and spend more time at home with the families (holidays, inclimate weather, lock jawed bass... etc.. etc.. ) so we can stay home, save money and read up to prep for the next season....
Happy Fishing....
Please send any comments on the magazine directly to me..
support@basswest.com.
Thanks,
Tom Leogrande